Using an autoresponder service helps to automate a portion of your communications with your prospects, customers, and other contacts. This, in turn, helps to save you time by answering commonly asked questions before they need to be asked.

But before you resign to put the entire campaign on auto-pilot, let’s talk about the benefits of soliciting feedback from your subscribers.

Read More on the AWeber Blog

By now, Justin and I have done a couple of webinars to help customers get up and running in their AWeber accounts along with some useful tips.

One section we cover in our Intermediate Webinar is web form placement. We can’t over-stress the importance of giving attention to this for converting one-time web site visitors into long term relationships by e-mail follow up.

Let’s take a quick look at a few approaches.

Read More on the AWeber Blog

We’ve posted several articles now on SPAM issues, including those on how to avoid being perceived as a spammer.

Among these, you’ll find blog articles on content filtering, a guide to personal e-mail filters and do’s and don’ts for adding subscribers. You’ll also find some important information in exploring our knowledge base.

These are big, important things to consider. But of course, there are also more subtle, easy to implement things you should do as well. I thought it’d be helpful to chime in with a quick tip.

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Consider what your subscribers see when they open their inboxes: a whole lot of junk. Most would be inclined to call this a whole lot of something else. But either way, it’s not something you want your messages to blend in with.

Fortunately, when subscribers do see your message, there are things you can do to entice them to open it. However, there are also things that can make them delete it, or click the dreaded ‘SPAM’ button.

Based on experience and research, you can follow these Dos and Don’ts as you consider your subjects:

You know that branding is important when marketing your business
with print ads.

Well, it’s just as important for your email campaigns.

Take advantage of the opportunities you have to brand your
campaigns with this checklist:

Blogs are a great, easy way to publish information in a timely
manner. As a result, their popularity has skyrocketed.

However, to make blogs a really useful tool, you have to get
people to come back and read regularly.

I thought it would be helpful to many of our new customers to
publish a brief article on the very basics of starting an e-mail
campaign. My hopes are that this item will be of use to anyone
who feels unnecessarily overwhelmed by the project they’re
working when it comes to setting up their e-mail service.

It’s often said in the web design world that people don’t read on their computers; they scan. This is to say that when confronted with large amounts of information, people tend not to read and read. Instead, they take a glimpse and unless something pops out at them, they move on (and all the more reason to grab their e-mail address while you can!).

Ever flip through a magazine and find back-issues for sale? Have you ever searched the web for something and found a useful article in the archives of a print or digital magazine? Clearly, there is value to archiving past editions of publications. This should especially be true for your e-mail campaigns, given the ease and affordability by which you can do so today on the web.

Continue reading to learn about easily creating newsletter archives.

Often times when working with customers on their message campaigns, I notice they are including only HTML versions of their messages to their subscribers, with no plain text version. I politely bite my lip while I work with them on whatever issue they’ve called in for, then in an attempt to be as helpful as I can, I point a few things out to them about this…