Author: Marc Kline

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Restaurant Marketing Tips: Meet the Chef

By Marc Kline

In our last post, we established that there’s more to an email campaign than economic incentive. You need to build a relationship that establishes unique selling points to cultivate a return customer base.

Who better to establish these points than the lead creative force of your company? In the case of a restaurant, the head creator is the chef.

In this article, I’ll describe how introducing your chef can add a personal face to your email campaign and how even if you don’t have a restaurant, this type of message can benefit your own business.

Read More on the AWeber Blog

Restaurant Marketing Tips: Beyond Coupons

By Marc Kline

restaurant_table.jpgHow can email help restaurants best capitalize on a dining market while the local fast food joint pump out millions of burgers faster and cheaper?

As the first of a series, in this article I’ll offer advice on how quality oriented restaurants can use email marketing to increase their profits through cultivating a base of regular customers, something that could benefit a business of any type.

Read my advice.