Author Archives: Justin Premick
About Justin PremickJustin Premick is the former Director of Educational Products at AWeber.
Like many businesses, you may be exploring integrating social media with your email marketing campaigns. Doing so can expand the reach of your messages and grow both your fans/followers as well as your email list.
As some of you noted when we rolled out our integration with Facebook, it only worked with personal profiles (not fan pages) due to limitations with Facebook’s API. We knew you wanted to post to your fan pages, but it wasn’t technically feasible at the time.
Well, as the saying goes, the only constant is change. And this is a good one. Facebook has changed their API, we’ve changed our integration and you can now post your email newsletters to your fan pages.
How to Share Your Email Newsletters On Your Facebook Fan Page
Go to your List Settings page and click the “Connect To A New Facebook Account” button under the Social Media / Sharing header (this works the same way whether you have a Facebook account connected already or not).
When prompted, allow AWeber Email Marketing to manage your pages.
When you create your broadcast, go to the “Social Media/Sharing” section and choose to share the email on your fan page.
That’s all there is to it! Feel free to take a look at our Knowledge Base for more detailed information and instructions on integrating Facebook and AWeber.
Read "Post Your Email Newsletters to Your Facebook Fan Page"
Link Tank is our way of showing you some of the interesting, useful, thought-provoking and other eye-catching stuff we come across. For more of these, see the Link Tank tag.
- It might be time to lengthen your passwords: graphics cards can crack 8-character ones in 2 hours, but would take years to crack 12-character ones.
- What are email marketers planning to test?
- Smashing magazine weighs in on email signatures.
- Tracking Google’s acquisitions over the years.
- A funny but sobering reminder of what it can be like for the humans on the receiving end of marketing emails.
Read "Link Tank: Signatures, Email Testing and Google’s Growth"
One of the things we love about our office is the large classroom that we built for it.
It’s been great for holding “AWeber University” classes (where our team members share their expertise on specific areas of AWeber, email marketing topics, providing outstanding customer support and more with the rest of us) as well as project development and brainstorming sessions.
These are great, but one main reason we built the classroom was to have a space where we could bring in businesses and members of our community to learn and to share ideas. But for nearly a year, we held off on hosting an event.
Recently, we found an opportunity to share our home with a customer and members of our local community – and we’re glad we did.
AWeber Customer Chris Guillebeau Includes AWeber On His Book Tour
We stayed in touch, and a while back he asked if he could host a stop on his book tour here.
We hammered out details and before you knew it, nearly 40 Philadelphia-area fans converged on the AWeber offices for a talk, book signing and chance to swap ideas.
Photos From The Event
Here are a few photos:
Thanks to All Who Attended!
We’re excited to have helped Chris on his tour, and we’re grateful to everyone who came out and helped us break in our classroom with our first meetup.
Hopefully this’ll be the first of many great events at AWeber!
Do you hold small business and/or entrepreneurial talks, Meetups, etc. in the Philadelphia area? Interested in holding one at AWeber? Contact us with details about your organization and what you’d like to use the space for.
Read "AWeber Hosts a Book Tour"
We see, share and discuss a lot of links throughout the week… more than we could ever write articles about. Link Tank is our way of showing you some of the interesting, useful, thought-provoking and other eye-catching stuff we come across. For more of these, see the Link Tank tag.
- Chris Brogan asks if a social crash is on the way.
- Rand from SEOmoz shares a solid intro to SEO.
- Looking for design inspiration? Check out these vintage ads. Pretty cool. (Hat tip: @ducttape)
- See how much of your subject line will show up in different email programs.
- Can’t say we’re fans of this. Philadelphia plans to start charging bloggers for the privilege of having a blog and living in Philly.
- Interesting infographic: world population by latitude and longitude. A little dated (2000), but fascinating nonetheless.
Read "Link Tank: Intro to SEO, Social Crash, Vintage Ads"
As always, we’ll be keeping an eye on the AWeber system and the support inbox to address any critical issues.
We’ll be back on Tuesday, September 7th at 8:00AM EDT to answer your questions by phone, email and live text chat.
Thanks, and have a great holiday!
Read "Labor Day Support Hours 2010"
On this blog and others, traditional “batch-and-blast” (PS don’t ever use that word unless you’re mocking it) email marketers have been hearing for a while now that relevance plays an important role in your email deliverability.
As far back as 2007, we noted that “spam” was about email subscribers don’t want or value. Not just email that they didn’t request (although that’s still spam, too).
As I noted in that post, “If you’re not providing value to subscribers, their actions with your messages will reflect that. ISPs track what’s done with your messages, and can choose to filter you out if they find you’re not ‘what the consumer wants.’”
This week, Gmail announced a new feature that makes this a reality.
Introducing The Priority Inbox
To manage our overflowing inboxes, a lot of people already sort email into groups of emails to read and respond to now, later or never. (Your own groups’ names may vary, or you may not even have a specific system like that… but I’d bet you read emails from certain people more often and/or more quickly.)
Gmail’s Priority Inbox attempts to simplify and automate this process for email users by figuring out which senders’ emails are important, based on how (or whether) you interact with those emails and senders.
Here’s how they explain it:
Priority Inbox is a beta feature that will be rolling out to users soon (I haven’t gotten it yet, but am eager to get my hands on it and see it in action).
What Are People Saying About It?
Here are a few of the articles I’ve read about it:
- Gmail Priority Inbox Launches (Mashable)
- Gmail Priority Inbox Sorts Your Email For You (TechCrunch)
- Inbox Hero: Gmail Priority Inbox Has Doused My Raging Email Fire (also TechCrunch)
- Priority inboxes, intelligent inboxes, quality bars and you (Email Marketing Reports)
I especially recommend you read the last one of those.
“So Do My Marketing Emails All Go Into The “Everything Else” Pile Now?”
Not necessarily, but consider the examples in the Gmail video… note whose email is getting prioritized (email from contacts, friends, people you email back and forth with regularly) and whose is not (the “Special Offer” email).
It’s early to make predictions about what all of this means – or if it will even stick around as a feature. You never know, Gmail users might end up not liking it (although I tend to doubt that’ll be the case).
That said, it’s clear that whatever the future of the Priority Inbox holds, ISPs are continuing to move toward creating systems that reward email that people want at the expense of email people don’t want. (Gmail isn’t the first to try this – the same sort of thing is happening at Yahoo! and Windows Live Hotmail.)
What this should tell you is that you need to take a long, hard look at whether your emails are something your subscribers really want. Because if they aren’t, you’re going to find it harder over time to continue getting them opened and clicked.
It’s Not All Gloom And Doom
In fact, this is excellent news if you’re creating and delivering email marketing campaigns that people want.
So the question is, how do you create emails people actually want?
Engage your subscribers in conversation via your emails. Invite feedback. Ask them questions. Increase the value that you deliver in your emails.
Start identifying groups of subscribers within your list who have similar interests. Start segmenting your list and creating more relevant emails.
Here’s a list of posts we’ve written on email segmentation. (If it seems like we talk a lot about segmentation on this blog, well… this is why.)
Read "Gmail Introduces The Priority Inbox"
At AWeber, we see, share and discuss a lot of links throughout the week… more than we could ever write articles about. So to give you an idea of what we’re reading and talking about (mostly, but not always, about marketing), we’re going to share a few of those links here.
This is an experiment, so if you like it and want us to do more of these, please leave a comment or share/retweet this. Thanks, and enjoy!
- Mike has an interesting take on getting customers to “enter your world” and the role of social media vs. the role of email.
- Ever wonder what would happen if you got enough email to fill an entire Gmail account?
- Signs of evolving media: MTV names its first TJ (Twitter jockey).
- Loren asks whether you’re asking the right questions for your email campaign.
- And just for fun: One owl. Three versions.
Read "Link Tank: Full Gmail, Email vs. Social, Asking The Right Questions"
The trouble with data, of course, is that sometimes it’s hard to know which data is important and worth focusing on. Not to mention that for it to be valuable, the data has to be actionable, too.
Last week we leaked some information about a soon-to-be-released tool that not only helps you see how your email marketing campaigns perform, but also makes it easy to take action to increase your response rates and conversions.
And now, it’s here.
Announcing Broadcast QuickStats
QuickStats makes it easy to understand how your broadcasts performed by showing you:
- Web Hits/Traffic
Some screenshots of QuickStats (click to see full-size images):
Even better, you can use the data to identify responsive and non-responsive groups of subscribers – those people who:
- Opened the email
- Didn’t open it
- Clicked a given link
- Didn’t click that link
- Made a purchase (did you know that you can track email-driven sales in AWeber?)
Not Only Are QuickStats Useful and Easy-to-Read… They’re Actionable, Too!
This is by far my favorite part.
One of the most powerful things you can do when you know who clicked a link, or didn’t open an email, is segment out those subscribers and broadcast only to them:
It’s an effective way to talk to people who are interested in a particular product, feature, part of your website or anything else you’re linking to.
Plus, when you’re able to identify who didn’t open or click, and then email only those people, you can:
- Make an alternate offer
- Find out what their objections are
- Send other targeted and relevant email campaigns to increase your conversions
Learn More About QuickStats in a Free, One-Hour Webinar
On Wednesday, August 4th, we’ll give you a tour of QuickStats, show you how it works and answer your questions about it, live!
Sign up to discover:
- How QuickStats shows you how your emails performed
- How to easily segment your list in 1 click to create highly targeted, relevant campaigns to responsive and non-responsive subscribers
Plus, get your questions about QuickStats answered live!
Date: Wednesday, August 4th
3 – 4 PM ET (Convert Time)
What Do You Think?
How will being able to see at a glance how your broadcasts perform, identify potentially profitable subscriber segments, and quickly and easily create and deliver targeted campaigns to them affect your business?
We’d love to hear how you’ll use QuickStats to increase your response rates and conversions – tell us!
Read "New QuickStats for Email Newsletters"
Many businesses and bloggers use AWeber’s blog newsletter tool to convert RSS to email and tell readers about new posts on their blogs. When we released this tool, our thinking was that it would be a way for you to get email subscribers back to your blog in order to read your post, comment on […]
Read "Publish Full Posts In Blog Broadcasts"
AWeber’s customer support offices will be closed on Monday, July 5th 2010 for the Independence Day holiday.
As always, we’ll be keeping an eye on things to address any critical issues.
We’ll be here on Saturday the 3rd from 9:00AM until 5:00PM EDT to answer your questions by phone, email and live text chat, and we’ll return on Tuesday the 6th at 8:00AM EDT.
Thanks, and have a great holiday!
Read "Support Hours – Independence Day 2010"