Author Archives: Justin Premick
About Justin PremickJustin Premick is the former Director of Educational Products at AWeber.
In my last post, I brought up the topic of content filters and discussed what can be
done to minimize the chance of such filters affecting your messages.
Even when you do take those steps, however, it is still possible that a message
may be filtered. Today, I’ll provide guidelines for contacting an ISP about a
content filtering issue so that filter doesn’t continue to disrupt your mailings.
Read "ISP Content Filtering, Part 2: Addressing False Positives"
While ISPs still use IP blacklists to try to keep spam off of their systems,
they increasingly use other tactics to keep their users’ inboxes clear of
spam while still delivering requested messages. One comonly used
method is content filtering.
Read "ISP Content Filtering"
Providing consistently great content in your messages is key to turning your subscribers into raving fans of your newsletter.
Before you can foster that relationship, however, you have to get them to subscribe. You know that once they do, they’re going to kick themselves for not having done so before…
Read "Easy Opt-In Form Tips"
I took a support call recently where the customer was concerned about using Verified Opt-In with her subscribers. She remarked at one point:
“My subscribers aren’t web-savvy, and they don’t know what double opt-in means.”
She brings up a good point: language that is understood among one group of people (in this example, senders of opt-in email) may not be understood by another group (such as your subscribers).When telling your subscribers that they need to click a link in the verification message, your wording will affect your verification rate.
Read "Confirmed Opt-In: Help Your Subscribers Confirm"
It’s common for our support team to get questions such as…
* Which of our HTML message templates is the “best” (or the most popular)?
* Do plain text messages convert better than HTML ones?
* Will a short message or a long one get a better click-through rate?
* What subject lines get the best open rates?
Read "Why Split Test Your Messages?"
HTML messages offer several advantages to senders:
* they can be customized to include colors, formatted text and tables
* they enable the sender to track message open rates
* they allow the sender to hyperlink words and phrases rather than typing out full URLs
However, many email programs by default block HTML images from being displayed, including the following popular software and web-based email clients:
Read "HTML Emails: How To Use Images Effectively"
In my time at AWeber, I’ve been struck by the number of people who manage newsletters using either our broadcasting feature or Feed Broadcaster, but who make zero use of the ability to send autoresponders and timed follow up messages to subscribers.
I understand, of course, that newsletters contain date and time-specific information, and that broadcasting is the best way to send a newsletter… but why don’t newsletter senders use autoresponders too?
Read "Why Email Newsletter Publishers Need Autoresponders"
Consistency is something that we all lean on, from the time we wake up to the time we go to sleep. When my alarm clock goes off, I hit the snooze button and it consistently reminds me to get up exactly 10 minutes later. I turn the left-hand knob on my shower, and hot water comes out of the faucet.
If my alarm doesn’t go off again after I hit the snooze button or if my faucet won’t give me hot water, it throws me off. It doesn’t necessarily ruin my day, of course, but it does remind me how reliant we are on routine and how disruptions in that routine aren’t usually welcome.
And just what does this have to do with your newsletter?
Read "What Do Subscribers Expect from You?"