Author Archives: Hunter Boyle
About Hunter BoyleHunter Boyle leads business development for AWeber. A veteran content and conversion strategist, he's helped thousands of marketers optimize their digital initiatives. Connect with Hunter on Twitter and LinkedIn.
To grow your email audience, you need to know about landing page optimization. Check out these testing tips, takeaways and suggestions from Clay Collins of LeadPages.
Read "Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages"
July’s five featured apps include services to help you grow your email lists with mobile opt-ins and forms, use powerful segmentation and automation options, and roll your email analytics into a multichannel dashboard.
Read "Mobile, List Building, Analytics and Automation: July 2014 Apps Roundup"
Sweepstakes, giveaways and contests are a powerful way to boost your subscriber lists, engage with customers, and take your marketing campaigns to the next level. And that’s why this month’s roundup is all about apps that help you use social media and contests more effectively in conjunction with your email efforts. Thanks to your glowing […]
Read "Social Media Contests & Promotions: June 2014 Apps Roundup"
Conversion rate optimization takes time to master — usually more than most entrepreneurs and small business marketers can muster. And while there are plenty of tools to make the testing and optimization process more simple, even veteran marketers often get stumped deciding what to test next. Whatever level you’re at, one rule holds true: All […]
Read "How to Start Optimizing Your Content For Conversions [Podcast + Webinar]"
If this month’s roundup of AWeber integrations had a sound effect, it would be a George Takei-style, “Ohhh myyy!” “How can I grow my email list?” is the #1 question we hear, so to help you tackle that challenge, we’re highlighting seven awesome apps that easily plug into your AWeber account. To determine the best […]
Read "List Building, Optimization & Lead Generation: May 2014 Apps Roundup"
We’re on the move again. Getting out from behind the desk, meeting, mingling, speaking and supporting events from coast to coast. Here’s a look ahead to where our team will be this month. Check out these awesome events and if you’re attending, please let us know so we can connect with you in person! Where […]
Read "AWeber Whereabouts: Meet Our Team At These April Events"
This month, we’re featuring apps you can use to grow your lists and leads, manage list activity in customer support scenarios, and build a beautiful custom dashboard with analytics from your account. Ready to dive into the details? LeadPages LeadPages does just what the name implies: helps you easily create and edit mobile-friendly, fast-loading web […]
Read "March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent"
It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy, […]
Read "Email & Social Media Marketing: The Powerful Pair"
Let’s say your email content is already pretty strong. You’ve got good open rates, decent clickthroughs and a steady flow of traffic to your site and landing pages. What else could you really need? How about a bigger list, with more quality leads? Or a higher conversion rate for all of that traffic, including more […]
Read "Email Optimization: How to Improve Results with Testing [Webinar]"
This guest post is from Justin Rondeau, editor and evangelist for WhichTestWon.com. We asked him to share three of his favorite email tests from his site’s research library. Take it away, Justin … Optimizing your email campaigns is absolutely crucial and something that is made fairly easy by email service providers. But one of the […]
Read "Email Testing – 3 Greatest Hits from WhichTestWon.com"