Author Archives: Hunter Boyle
It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy, [...]
Read "Email & Social Media Marketing: The Powerful Pair"
Let’s say your email content is already pretty strong. You’ve got good open rates, decent clickthroughs and a steady flow of traffic to your site and landing pages. What else could you really need? How about a bigger list, with more quality leads? Or a higher conversion rate for all of that traffic, including more [...]
Read "Email Optimization: How to Improve Results with Testing [Webinar]"
This guest post is from Justin Rondeau, editor and evangelist for WhichTestWon.com. We asked him to share three of his favorite email tests from his site’s research library. Take it away, Justin … Optimizing your email campaigns is absolutely crucial and something that is made fairly easy by email service providers. But one of the [...]
Read "Email Testing – 3 Greatest Hits from WhichTestWon.com"
Ever had a favorite band you swore everyone had heard of, but lots of people still didn’t know about them? That’s kind of how I feel about Copyblogger. Not to get too fanboy, but it’s been in my Top 5 marketing sites since 2006, when I was writing full-time, and it’s an indispensable resource for [...]
Read "Top 5 Copyblogger Greatest Hits + Special Webinar on Email"
Online video is one of the hottest channels for small business marketers today. Cost of entry is minimal. Traffic and viewership are booming with smartphones and tablets, driven by social media and email sharing. The nagging question? Conversion. How do you stay connected with viewers — and get them to opt in — once the [...]
Read "Email + Video: A Dynamic Duo for Blockbuster List Growth"
This guest post is from Bob Serling, founder of Profit Alchemy, a consulting firm that helps small- and medium-sized businesses get more traffic, sales and repeat business. A longtime AWeber customer, Bob is known for his marketing prowess as well as his popular free ebook, “10-Minute Business Success” which shares quick-hitting, profitable secrets from 27 [...]
Read "A 10-Minute Formula for 40% Sales Gains"
Mobile marketing used to intimidate small businesses. Too expensive. Too technical. Too invasive for customers. Sound familiar? Integrating mobile into your marketing plan may not work for every organization, but today the barriers to entry are very low, and smartphone usage is skyrocketing. So now’s the time to at least test a mobile strategy. Let’s [...]
Read "Mobile Marketing Just Got Easier: AWeber + Call Loop Team Up"
Who doesn’t love reconnecting with old friends? I’m thrilled to announce that AWeber has teamed up with Marketing Pilgrim to launch their new Email Marketing Channel. I’ve been a reader and fan of Marketing Pilgrim for several years (it was a regular source during my days as editor of Internet Marketing Report back in 2006). [...]
Read "AWeber and Marketing Pilgrim Launch New Email Marketing Channel"
Valeria Maltoni is the founder and principal of Conversation Agent, where she works with organizations ranging from Fortune 500 companies to startups, and writes one of the top 30 marketing blogs worldwide as ranked by the AdAge Power150. We caught up with Valeria between her frequent speaking gigs to talk about relationship marketing, how to [...]
Read "Relationships, Value and Confidence: Valeria Maltoni On Smarter Marketing"
If you want to grow your email lists, opt-in forms that convert visitors to subscribers are a must. Order forms, event registrations, surveys and lead-gen subscriptions — these are all gateways to your business. So we’re very pleased to announce our new integration with Formstack, one of the leaders in the form field (pun intended), [...]
Read "New Integration: Formstack Offers More Web Form Options"