Valeria Maltoni is the founder and principal of Conversation Agent, where she works with organizations ranging from Fortune 500 companies to startups, and writes one of the top 30 marketing blogs worldwide as ranked by the AdAge Power150. We caught up with Valeria between her frequent speaking gigs to talk about relationship marketing, how to [...]

If you want to grow your email lists, opt-in forms that convert visitors to subscribers are a must. Order forms, event registrations, surveys and lead-gen subscriptions — these are all gateways to your business. So we’re very pleased to announce our new integration with Formstack, one of the leaders in the form field (pun intended), [...]

“Email, to me, is still the largest social network in the world,” says Brian Solis. “The reality though, is that we’re using it less and less.” And for good reason. Imagine if people were excited to get email, like we were 10-15 years ago. What if it was like getting a fun surprise from Amazon [...]

Content marketing can get messy. Really messy. Blog posts. Email Marketing. Social. Webinars. Every quarter brings a next big thing (hello, Pinterest). With so many moving parts, how can you find the time to evolve your content strategy for optimal results? Churning out content in a variety of channels is the lifeblood of online marketing. [...]

Small- and midsized-business marketers recognize the importance of helping prospects solve problems. And they know that quality content leads to more sales. But when you’re wearing a half-dozen hats, as many SMB execs and marketers do, disseminating that content can be as challenging as developing it. Fortunately, more marketers are rising to the occasion, according [...]

Listening to your customers and partners is a hallmark of successful businesses. It’s also one of our core values here at AWeber. When we surveyed our affiliate partners recently, one consistent response was the desire for more support and training tools. We heard you loud and clear. Among the new initiatives we’re rolling out, we’ve [...]

Ever revisit your blog posts and find new angles and insights waiting to be revealed? At Inbound Marketing Summit 2011, I heard from and spoke with some of the top names in social media. And after guest blogging the key takeaways for our friends at Marketing Pilgrim, I wondered which ideas our blog audience would [...]

Looking for more apps to extend the functionality of your AWeber account? If so, here’s a new one that we think you’ll want to explore right away. Using the AWeber API, the team at Connected has developed a new integration that lets you track your email marketing campaigns and conversations with your contacts all in [...]