Author Archives: Crystal Gouldey

About Crystal Gouldey

Education Marketing Associate (Crystal Gouldey Moore) on Google
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Don’t Lose Another Customer! One Big Tip To Inspire Loyalty

Posted by Crystal Gouldey on 02/06/2014

“Always strive to provide service above and beyond what the average salesperson would give. It will help you build long-term relationships, trust, and referral business.” -Tom Hopkins, Help Scout. Customers leaving you? You might want to take a lesson in customer service from eFax. As AWeber’s Acquisition and Retention Specialist, I’m always for looking at […]


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Get Your Audience Excited: How To Really Wow Them

Posted by Crystal Gouldey on 09/19/2013

Award-winning ads can teach us a lot about what works and what doesn’t when it comes to marketing. That’s why we’ve been looking at some exceptional ones and extracting important lessons from them. This last ad we’ll cover won four International Advertising Bureau’s MIXX Awards and an AdWeek Buzz Award. HBO and Campfire Tell a […]


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Jeep’s Shocking Strategy That Gets Attention

Posted by Crystal Gouldey on 09/17/2013

We’ve recently looked at award-winning ads from big companies that taught us how to handle criticism and target the right audience. We’ll look at a new ad today that’s all about getting attention. Jeep’s Bold Claim Jeep had the first car ad ever to win top prize at the Cannes Film Festival: Can a Jeep […]


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How To Parallel Slim Jim’s AWard-Winning Ad Results

Posted by Crystal Gouldey on 09/12/2013

For your email subscribers to respond to your emails, you have to send the content they want. This does not entirely depend on you writing good content. It also depends on attracting the right subscribers. Not more subscribers, you notice, but the right ones. Are you sending information that makes it clear who exactly your […]


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How To Flip Criticism Of Your Product On Its Head

Posted by Crystal Gouldey on 09/10/2013

AWard-winning, top-performing ads provide an awful lot of inspiration for business growth, whether you’re a newbie or a seasoned marketer. Gleaning information from the very best takes quite a lot of research, but since we already planned to do this for our own purposes, we put together a four-part series breaking down what exactly made […]


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How This Online Business Manages Multiple Audiences Easily

Posted by Crystal Gouldey on 06/24/2013

Beth Picard creates and helps others create web graphics. She offers various tutorials on how to create backgrounds, clip art and other images to use on the web. Every business needs graphics, so Beth needs to let everyone know who she is and why she’s a good solution for their business. Fortunately, she’s found a […]


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Get A Look At The New AWeber Accounts

Posted by Crystal Gouldey on 06/05/2013

Based on your feedback (which we always appreciate), the AWeber control panel went under the knife for a facelift. The goal? Easier. Faster. Better. When you log in, you’ll find a softer color scheme and a new layout designed to make your account easier than ever to navigate. (It also exposes some features you may […]


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Easier, Faster, Better: The AWeber Control Panel’s New Look

Posted by Crystal Gouldey on 05/23/2013

On June 5, you who market with AWeber will see a different layout and a new look in your accounts. All the functionality you use now is still intact (though we’ve thrown in a few new bits you’ve been requesting). This facelift is all about making things easier for our users. The easier it is […]


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10 Ways To Improve Your Email Marketing Before Lunch

Posted by Crystal Gouldey on 05/09/2013

It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. Of course you want to do whatever it takes to see better results with your email marketing campaign, but you only have so many hours to work on it. Today, […]


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Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses

Posted by Crystal Gouldey on 04/25/2013

Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he […]


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