Author Archives: Amanda Gagnon
About Amanda GagnonAmanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.
The last few days, Hurricane Sandy swept the East Coast of the United States. She took down trees. She took down power lines. She even took down a few businesses’ email campaigns, at least a notch or two. Those businesses leveraged the superstorm in their emails in ways their readers didn’t approve of. By contrast, [...]
Read "How to Email During a Disaster — Without Alienating Your Customers"
Click around on the Net, and you’ll see businesses giving away ebooks left, right and center. You might see a hair salon with an ebook on matching your makeup to your hair color. Or a yoga studio with an ebook on ergonomic postures for the workplace. It’s not that these businesses are passionate about sharing [...]
Read "How To Write An Ebook To Market With"
This post is from Danny Iny, who markets naked and on firepoles. Email is the third rail of online marketing. Sure, Twitter, Facebook and RSS can be nice, but there’s just no comparing them to the raw power that comes with invited access to your prospect’s inbox. Of course, with power comes risk, and the [...]
Read "The Biggest Lie in Email Marketing (Why Most Email is Junk Mail)"
The geese are getting fat and the drugstore’s stocking up on red-and-green M&Ms – it’s that time of year again. Every year, marketers expect to make big sales around the holidays and every year, they base their marketing tactics on the last year’s consumer behavior. To help you out this year, we’ve assembled reports of [...]
Read "Holiday Email Marketing Infographic (2011 in Review)"
There once were some businessmen selling online, They had plenty of subscribers; in fact, they did just fine, But Christmas was coming, and Chanukkah was soon, They wondered what to write that would be most opportune. They wanted to delight their readers, and they wanted to make sales But they just didn’t know what to [...]
Read "12 Gifts For Your Holiday Marketing Campaigns"
Our support offices will be closed for Labor Day on Monday, September 3, 2012. As always, we’ll be keeping an eye on the AWeber system and the support inbox to address any critical issues. We will be open normal hours on Sunday, September 2, and we’ll be back on Tuesday, September 4 at 8:00 a.m. [...]
Read "Labor Day Support Hours 2012"
You know that feeling when you just have too much time on your hands? Me neither. You know and I know that to push out marketing materials while running the rest of your business takes a good amount of efficiency. You need the fastest, easiest processes possible for planning your schedule, for actually creating your [...]
Read "Pack Your Backpack With These Tools For Faster, Easier Marketing"
By now, we’re all aware of Pinterest (and if you’re not, it’s an up-and-coming social network that doubles as an virtual bulletin board that lets you save and share images from across the ‘Net). Online marketers have, of course, jumped on board and started pinning their images, their sites, their blog posts and their offers, [...]
Read "Pinning Your Web Form On Pinterest – Yes or No?"
Ben Franklin wasn’t exactly a marketer; but he was many other things. He was one of America’s founding fathers, and the dude sure was pithy with his business advice. So here we have some bits of his wisdom, passed down from his Poor Richard’s Almanacs and show you how they can help you grow your [...]
Read "Poor Richard’s Almanac for Email Marketers"
You’ve gone up against dozens of other marketers and come out on top. We salute you, the best of the best email marketers, with a place on the winners podium in the 2012 Email Marketing Summer Games. The winners are… In The Category Of Subject Line Shot Put: What Wine Trips are on your Bucket [...]
Read "Congratulations, World-Class Email Marketers!"