Author Archives: Amanda Gagnon
About Amanda GagnonEducation Manager
You’ve gone up against dozens of other marketers and come out on top. We salute you, the best of the best email marketers, with a place on the winners podium in the 2012 Email Marketing Summer Games. The winners are… In The Category Of Subject Line Shot Put: What Wine Trips are on your Bucket [...]
Read "Congratulations, World-Class Email Marketers!"
Once in a while, you encounter someone out of nowhere who impresses far beyond your expectations, and you remember what they said for a long time. Months ago, in the little town of Bethlehem, Pennsylvania, a poised young fireball did just that. She marched up to the stage at a recent conference and laid out [...]
Read "Email Marketing Tip: Write Like You’re Speaking…On Stage"
Today we’re excited to announce a new integration with MemberMouse that lets you auto-sync a membership site with an email campaign. With MemberMouse, you can create a members-only area to your website and stock it with high-quality content. By charging for entrance to this area, you’re able to bring in profits over time. The Membership [...]
Read "New App: Long-Term Income With Membership Sites"
Netherlands email addresses changed on Wednesday (announcement here). Any email addresses ending in @orange.nl or @wanadoo.nl have ceased to exist. Emails sent to them will bounce. So What Should I Do About It? Regarding the Netherlands email addresses, if you’re an AWeber customer, you don’t need to do a thing. We’ve already cleared these addresses [...]
Read "New Email Addresses In The Netherlands"
Your readers have information that you need. Namely, they know what they want. Since the goal of content marketing is to give people what they want in order to keep them coming back for more, you need to know what that is. The easiest way to find out is to send a survey to your [...]
Read "How 4 Companies Find Out What Their Email Subscribers Want"
Small businesses and marketers have submitted many excellent examples of marketing to compete in the Email Marketing Summer Games over the past few weeks, and we’re now seeking votes to choose the best of the best! Who better to turn to than our blog community? With the experience and insight you regularly bring to conversations [...]
Read "WANTED: Your Votes In The 2012 Email Marketing Summer Games"
In marketing, there’s a continual, never-ceasing fight to be visible. To catch attention, hold it, and draw prospects in. To be the business that stands out, that gets remembered. When marketing with email (always a good choice), you need to stand out. And when it comes to standing out, presentation is everything. So let’s talk [...]
Read "Marketing Email Pattern #3: The Single Focus"
“Come take a walk with me. See the sights there are to see. We’ll start with the most interesting and then, if you have time, I have more to show you.” That’s what your stair-stepping email says. As with the pick-and-choose pattern and the single-focus pattern, it has its benefits, depending on your situation. In [...]
Read "Marketing Email Pattern #2: Stair-Stepping"
The Olympics offer the nations of the world a chance to come together and present their best athletes in the spirit of camaraderie and a celebration of excellence. While athletes compete with physical endurance, marketers have their own strengths to show off in a different arena, where high sales figures trump high pole vaults. So [...]
Read "Announcing The 2012 Email Marketing Summer Games"
he 2013 AWeber Email Marketing Scholarship is now open! Are you a student looking for ways to offset the cost of college? Have an opinion on how people will communicate in the future? Apply by May 1st, 2013 for AWeber’s $1,000 scholarship! Apply here. We are very pleased to announce that the 2012 Email Marketing [...]
Read "Congratulations to AWeber’s 2012 Scholarship Winner!"