Author: Amanda Gagnon

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Magically Change Your Email Post-Send

By Amanda Gagnon

Here’s how to magically make your email content adjust itself to the situation so when latecomers open it after the fact, they see a completely different message.

Should You Rent An Email List? Stats, Examples and Advice

By Amanda Gagnon

While buying a list of email addresses is widely accepted as a bad idea, marketers still debate the merits of a different practice called list rental. Of course, no subscriber hands over their email address just hoping to hear from all kinds of marketers. So while it’s different from buying a list of addresses, most rental campaigns just don’t return the results you’re looking for.

5 Invitations Subscribers Can’t Resist

By Amanda Gagnon

Traffic on your site. Customers in your store. Comments on your blog. Those are a few possible purposes of your email marketing campaigns. And there are are many ways for your emails to accomplish that. You can build relationships. You can share testimonials. You can explain innovative uses for your products. And you can take inspiration from these five examples to develop a totally new, creative invitation that your readers won’t be able to resist.

Optimize Your Emails for Preview Panes

By Amanda Gagnon

Could you engage over half your subscribers better with a simple design adjustment? If you send business-to-consumer (B2C) emails, about 53% of your subscribers first see your emails in a preview pane 1. If you send business-to-business (B2B), the number is even higher (around 80%).

11 Email Marketing Ideas for Wineries

By Amanda Gagnon

Idyllic days in the sunshine. Ruby liquid in sparkling glasses. Merry picnickers and live music. It’s these moments – drinking your wines and visiting your vineyards – that your customers remember. But even the best memories can fade. Email marketing can remind your customers what they’re missing. It can invite your visitors back. It can inspire your fans to go buy that favorite bottle again. Once you build up a solid list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.