Author Archives: Amanda Gagnon

About Amanda Gagnon

Education Marketing Associate
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HTML and Deliverability: What’s The Story In 2012?

Posted by Amanda Gagnon on 02/17/2012

If you want to include images, videos, branding or a color scheme in your emails, you have to create them with HTML. Some people don’t want to do that (and that’s okay). They don’t want to learn HTML or hire a designer; plus, they believe sending HTML emails will bring down their delivery rates. If [...]


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An Email of Super Bowl Proportions

Posted by Amanda Gagnon on 02/03/2012

Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good. Which means if you’re using email to market your business, there’s an awful lot of inspiration you can pull from those gems. So let’s take a look at a [...]


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Beyond Email: 17 Easy Techniques to Optimize Your Mobile Marketing

Posted by Amanda Gagnon on 01/23/2012

As the “60 Second Marketer,” Jamie Turner’s used his marketing ideas to grow his own consulting business. Here, he shares tips and resources he’s found most helpful tools to help you get all set up nicely. According to the Email Stat Center, between 60% and 70% of all smartphone users check email on their mobile [...]


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Your Emails Are Seen By More Than Your Subscribers…Right?

Posted by Amanda Gagnon on 01/20/2012

This is a guest post by Brian Whalley, a marketing manager at HubSpot. HubSpot is an inbound marketing software company based in Cambridge, MA. Email marketing and social media are two platforms for spreading your company’s message and products across the web. One of the toughest questions about social media as it grows and starts [...]


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Setting Expectations AFTER Sign Up

Posted by Amanda Gagnon on 01/11/2012

When you deliver exactly what subscribers are expecting, you keep them comfortable, giving them a positive experience with your brand. Therefore, it’s important to make sure their expectations match what you plan to deliver. You can start setting the right expectations for your campaign from the get-go, during the sign up process. But have you [...]


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Email Marketers, Here’s What to Watch For in 2012

Posted by Amanda Gagnon on 01/03/2012

While you’re pushing forward with your head down, trying to build and market your business, time is flying. Things are changing. If you’re marketing with email, the industry is shifting. What worked last year may not work this year. So what better way to find out how to move forward than asking experts in the [...]


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Christmas and New Year’s Support Hours for 2011

Posted by Amanda Gagnon on 12/23/2011

Please note that AWeber’s support offices will be closed on the following days as we spend time with our loved ones during the holidays: We’ll be closed for Christmas on Sunday, December 25 and Monday, the 26th. We’ll be back in the office to answer your questions from Tuesday, the 27th through Thursday, the 29th. [...]


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Selling Digital: The Perfect Last-Minute Christmas Gift

Posted by Amanda Gagnon on 12/05/2011

Finished your Christmas shopping yet? Of course not, right? It’s not Christmas Eve; there’s still plenty of time for that. But time will soon run out for making sales on gifts that require shipping before the big day. Solution: switch modes and push gifts that don’t require time to ship: digital goods. Digital goods include [...]


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Support Hours: Thanksgiving 2011

Posted by Amanda Gagnon on 11/22/2011

This Thursday, November 24, we at AWeber will be thankful to spend time with our families and our turkeys (and tofurkeys!) in celebration of the Thanksgiving holiday. But while our support offices will be closed, our software is still coming to work (for which we are also thankful). We’ll be keeping an eye on it [...]


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AWeber’s AWesome Anthony A.

Posted by Amanda Gagnon on 11/11/2011

Congratulations to Anthony Acquaviva, currently named the AWesomest team member at AWeber by popular vote. Anthony’s been working here for almost 1 year now and digging every minute of it. When he is not fully immersed in AWeber goodness, he spends time with his lovely wife and neurotic Shi Tzu. He also likes to solve [...]


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