Author Archives: Amanda Gagnon
About Amanda GagnonAmanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.
Anyone who has ever started a business knows that sometimes your enthusiasm outpaces your experience and planning. A few years ago, I started a soap & scrubs Etsy shop. When I started it, all I knew was that oatmeal, honey and goat milk were as good in the shower as they were for breakfast, and [...]
Read "3 Questions I Wish I’d Asked Before Starting My Business"
( Valuable lessons for the rest of us.) I helped my mom rent an apartment for her move to Pennsylvania (hooray!) just before Christmas. We talked to a real estate agent about buying first, but decided to rent for now. The very pleasant agent suggested sending us property listings until my mom was ready. So [...]
Read "How to Create A Perfectly Targeted Email Experience"
“And if you don’t know, now you know…” Earlier this year, the 2014 marketing “predictions” and “resolutions” rolled out (including this 6-times-fabulous list). It’s March now. The dust has settled, and we’ve picked through it. Three of these trends, we wouldn’t have guessed a year ago, but all of them are absolutely making an impact: [...]
Read "Hey, Bloggers! The 4 Spring 2014 Marketing Need-To-Knows"
I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear. Could these businesses be losing customers because of their name? [...]
Read "Do You Alienate Your Subscribers?"
We have sticky notes stuck all over the walls. We have lists of customers queued up to talk to. We have new processes in place to innovate faster and better. 2013 was a building year, a gathering year, one that positioned us for a strong launch in 2014. That said, we accomplished plenty to celebrate [...]
Read "A Farewell to 2013 (2014, Bring It On)"
Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. [...]
Read "[Case Study] The Online Marketing One-Two Punch"
AWeber’s customer solutions office will be opening at 11 a.m. EST today as a result of heavy snow in the area. In the meantime, if you need support, please send us an email, or for faster answers, you can check the Knowledge Base. We also have video tutorials that might be of use. If you’re [...]
Read "Snow Delay: Opening At 11"
Who’s ready for a rockin’ 2014? We’re gearing up to help you grow your business bigger and better than ever. But first, we’ll be taking some time for celebration and renewal tomorrow for New Years Day. We’ll be back with email, chat and phone support at 8:00 am EST Thursday (Jan 2). In the meantime, [...]
Read "New Years ’14 Support Hours"
If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked [...]
Read "Update: Gmail Image Blocking And Caching"
Your email subscribers who use Gmail will soon see all of your images, without having to “turn them on” (though they can opt to turn them off). For you, this means 2 things: Your images, seen by more subscribers, will have more of the aesthetic and informative effects you intend. Your reports may show more [...]
Read "Reports: Gmail No Longer Blocking Images, Yahoo Still Down"