Author Archives: Amanda Gagnon
About Amanda GagnonEducation Manager
I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear. Could these businesses be losing customers because of their name? [...]
Read "Do You Alienate Your Subscribers?"
We have sticky notes stuck all over the walls. We have lists of customers queued up to talk to. We have new processes in place to innovate faster and better. 2013 was a building year, a gathering year, one that positioned us for a strong launch in 2014. That said, we accomplished plenty to celebrate [...]
Read "A Farewell to 2013 (2014, Bring It On)"
Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. [...]
Read "[Case Study] The Online Marketing One-Two Punch"
AWeber’s customer solutions office will be opening at 11 a.m. EST today as a result of heavy snow in the area. In the meantime, if you need support, please send us an email, or for faster answers, you can check the Knowledge Base. We also have video tutorials that might be of use. If you’re [...]
Read "Snow Delay: Opening At 11"
Who’s ready for a rockin’ 2014? We’re gearing up to help you grow your business bigger and better than ever. But first, we’ll be taking some time for celebration and renewal tomorrow for New Years Day. We’ll be back with email, chat and phone support at 8:00 am EST Thursday (Jan 2). In the meantime, [...]
Read "New Years ’14 Support Hours"
If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked [...]
Read "Update: Gmail Image Blocking And Caching"
Your email subscribers who use Gmail will soon see all of your images, without having to “turn them on” (though they can opt to turn them off). For you, this means 2 things: Your images, seen by more subscribers, will have more of the aesthetic and informative effects you intend. Your reports may show more [...]
Read "Reports: Gmail No Longer Blocking Images, Yahoo Still Down"
Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition: Black Friday Total [...]
Read "How Consumers Are Shopping For The 2013 Holidays"
This Thursday, November 28, the AWeber Customer Solutions office will be closed. But though we’ll be spending time with our families and friends, we’ll also be keeping tabs to make sure your accounts are running smoothly. We’ll be back in the office at 8:00 a.m. on Friday, November 29, so if you have any questions [...]
Read "Happy Thanksgiving! Our 2013 Support Hours"
Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation. The simple rule of thumb: If the news isn’t positive, do not try to make a sale. Take the recent government shutdown, for example. Everyone is hearing about it, discussing it and [...]
Read "Email Strategy: When The Government Shuts Down"