Author Archives: Amanda Gagnon

About Amanda Gagnon

Amanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.
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3 Questions I Wish I’d Asked Before Starting My Business

Posted by Amanda Gagnon on 04/07/2014

Anyone who has ever started a business knows that sometimes your enthusiasm outpaces your experience and planning. A few years ago, I started a soap & scrubs Etsy shop. When I started it, all I knew was that oatmeal, honey and goat milk were as good in the shower as they were for breakfast, and […]


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How to Create A Perfectly Targeted Email Experience

Posted by Amanda Gagnon on 03/26/2014

( Valuable lessons for the rest of us.) I helped my mom rent an apartment for her move to Pennsylvania (hooray!) just before Christmas. We talked to a real estate agent about buying first, but decided to rent for now. The very pleasant agent suggested sending us property listings until my mom was ready. So […]


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Hey, Bloggers! The 4 Spring 2014 Marketing Need-To-Knows

Posted by Amanda Gagnon on 03/20/2014

“And if you don’t know, now you know…” Earlier this year, the 2014 marketing “predictions” and “resolutions” rolled out (including this 6-times-fabulous list). It’s March now. The dust has settled, and we’ve picked through it. Three of these trends, we wouldn’t have guessed a year ago, but all of them are absolutely making an impact: […]


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Do You Alienate Your Subscribers?

Posted by Amanda Gagnon on 02/11/2014

I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear. Could these businesses be losing customers because of their name? […]


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A Farewell to 2013 (2014, Bring It On)

Posted by Amanda Gagnon on 01/14/2014

We have sticky notes stuck all over the walls. We have lists of customers queued up to talk to. We have new processes in place to innovate faster and better. 2013 was a building year, a gathering year, one that positioned us for a strong launch in 2014. That said, we accomplished plenty to celebrate […]


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[Case Study] The Online Marketing One-Two Punch

Posted by Amanda Gagnon on 01/09/2014

Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. […]


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Snow Delay: Opening At 11

Posted by Amanda Gagnon on 01/03/2014

AWeber’s customer solutions office will be opening at 11 a.m. EST today as a result of heavy snow in the area. In the meantime, if you need support, please send us an email, or for faster answers, you can check the Knowledge Base. We also have video tutorials that might be of use. If you’re […]


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New Years ’14 Support Hours

Posted by Amanda Gagnon on 12/31/2013

Who’s ready for a rockin’ 2014? We’re gearing up to help you grow your business bigger and better than ever. But first, we’ll be taking some time for celebration and renewal tomorrow for New Years Day. We’ll be back with email, chat and phone support at 8:00 am EST Thursday (Jan 2). In the meantime, […]


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Update: Gmail Image Blocking And Caching

Posted by Amanda Gagnon on 12/16/2013

If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked […]


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Reports: Gmail No Longer Blocking Images, Yahoo Still Down

Posted by Amanda Gagnon on 12/12/2013

Your email subscribers who use Gmail will soon see all of your images, without having to “turn them on” (though they can opt to turn them off). For you, this means 2 things: Your images, seen by more subscribers, will have more of the aesthetic and informative effects you intend. Your reports may show more […]


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