Comments on: Maximize Signup Conversions by Asking for Less http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm Email Marketing Tips on the AWeber Blog Fri, 16 May 2008 20:54:15 +0000 http://wordpress.org/?v=2.3.3 By: Penny http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36673 Penny Fri, 09 May 2008 16:38:37 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36673 I use a two stage approach - I just ask for name and e-mail address and then, I offer to send them something to their physical address. As it is valuable, I do get quite a few people then signing up to my second more detailed list, but it doesn't put off the people who just sign up to the first one. I use a two stage approach - I just ask for name and e-mail address and then, I offer to send them something to their physical address. As it is valuable, I do get quite a few people then signing up to my second more detailed list, but it doesn’t put off the people who just sign up to the first one.

]]> By: Harjit Irani http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36653 Harjit Irani Thu, 08 May 2008 21:34:38 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36653 Asking for too much information may not be healthy. I ask for name and email. That is the best way to capture them. Asking for too much information may not be healthy. I ask for name and email. That is the best way to capture them.

]]> By: Sira Sudhikam http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36637 Sira Sudhikam Thu, 08 May 2008 08:45:28 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36637 My vote goes to email and name only since this practice seems to be the most standard. It is very convenient for a person to sign up in a so-called traditional form. We generate roughly 300-400 sign ups on the daily basis. If we would like to learn more about our subscribers, do the survey and "alway" provide them some (really good) intensive to participate in the program. People do sign up to your program because they believe that you could help them solve their problem. So another tactics that I have been used are to used them "What do they want to learn from us?" - This seems to work quite well. My vote goes to email and name only since this practice seems to be the most standard. It is very convenient for a person to sign up in a so-called traditional form. We generate roughly 300-400 sign ups on the daily basis.

If we would like to learn more about our subscribers, do the survey and "alway" provide them some (really good) intensive to participate in the program.

People do sign up to your program because they believe that you could help them solve their problem. So another tactics that I have been used are to used them "What do they want to learn from us?" - This seems to work quite well.

]]> By: Fabian Tan http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36635 Fabian Tan Thu, 08 May 2008 08:16:05 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36635 While this is only somewhat related to this topic, I really recommend having an option to resend confirmation emails to increase signups. Make it so that the number of confirmation emails you can send to any lead is two. It'll lessen the argument of double optin vs single optin and will increase signups - which is the ultimately the goal. Fabian While this is only somewhat related to this topic, I really recommend having an option to resend confirmation emails to increase signups. Make it so that the number of confirmation emails you can send to any lead is two.

It’ll lessen the argument of double optin vs single optin and will increase signups - which is the ultimately the goal.

Fabian

]]> By: Elizabeth Potts Weinstein http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36630 Elizabeth Potts Weinstein Thu, 08 May 2008 04:08:29 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36630 Are you looking for quality or quantity? I use double opt-in and require a name -- not just for personalization, but because I don't want to waste time/energy on people who are not open to giving me that info. If they are not ready to opt-in, they can read my blog to figure out if we are a good match. I ask for just name and email address on my squeeze page and eZine signup forms, but I ask for everything (including mailing address, phone number, and fax) in signup forms for free teleclasses -- but only name & email are required. And here's the thing -- about 80% of people give me their mailing address, and about 1/2 give me their phone number & fax! In a world where email has issues (possible future costs, spam rules, emails not getting delivered, old email addresses), nothing can beat having multiple ways, including snail mail and phone, to contact your list. ~ Elizabeth Elizabeth Potts Weinstein Are you looking for quality or quantity? I use double opt-in and require a name — not just for personalization, but because I don’t want to waste time/energy on people who are not open to giving me that info.

If they are not ready to opt-in, they can read my blog to figure out if we are a good match.

I ask for just name and email address on my squeeze page and eZine signup forms, but I ask for everything (including mailing address, phone number, and fax) in signup forms for free teleclasses — but only name & email are required. And here’s the thing — about 80% of people give me their mailing address, and about 1/2 give me their phone number & fax!

In a world where email has issues (possible future costs, spam rules, emails not getting delivered, old email addresses), nothing can beat having multiple ways, including snail mail and phone, to contact your list.

~ Elizabeth

Elizabeth Potts Weinstein

]]> By: Steven Lanier http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36626 Steven Lanier Thu, 08 May 2008 02:40:11 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36626 I usually stick the basics, Name and Email Address. I get great opt-in results that way. Personalization I believe does directly impact conversion. It just depends on how personal you want to get with your prospects. Again, studies have shown that people are much more likely to respond when you use their name. I usually stick the basics, Name and Email Address. I get great opt-in results that way. Personalization I believe does directly impact conversion.

It just depends on how personal you want to get with your prospects. Again, studies have shown that people are much more likely to respond when you use their name.

]]> By: Shirley George Frazier http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36617 Shirley George Frazier Wed, 07 May 2008 21:59:48 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36617 Knowing how much my readers appreciate anonymity, I only ask them for an Email addresses. I believe that sending Emails to them without personalization works as well for me as personalization works for someone who asks for a name. You truly must know your reader in order to determine how much to request during the signup process. Knowing how much my readers appreciate anonymity, I only ask them for an Email addresses.

I believe that sending Emails to them without personalization works as well for me as personalization works for someone who asks for a name.

You truly must know your reader in order to determine how much to request during the signup process.

]]> By: Marc Kline http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36609 Marc Kline Wed, 07 May 2008 18:57:41 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36609 Fraser and Karin, Though subtle, I think name personalization is an important factor in effective email marketing. However, if I found that for my campaign I got a significantly higher number of subscribers asking for just the email address, I might consider which is more valuable, personalization or the increase in visitors to subscriber conversion. I haven't done any myself, but it might be worth a split test, making sure messages are written in such a way that they look OK even in the absence of a subscriber name. CEO, Have you tried split testing your form with an alternative version that asks for just name and email? I'd be curious to know if you'd get a boost in subscribers. I'm sure everyone would like to hear your results if you do test. Fraser and Karin,

Though subtle, I think name personalization is an important factor in effective email marketing.

However, if I found that for my campaign I got a significantly higher number of subscribers asking for just the email address, I might consider which is more valuable, personalization or the increase in visitors to subscriber conversion.

I haven’t done any myself, but it might be worth a split test, making sure messages are written in such a way that they look OK even in the absence of a subscriber name.

CEO,

Have you tried split testing your form with an alternative version that asks for just name and email? I’d be curious to know if you’d get a boost in subscribers. I’m sure everyone would like to hear your results if you do test.

]]> By: CEO http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36592 CEO Wed, 07 May 2008 14:40:59 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36592 I like to make it simple. I ask or email, name (first and last), country, state, city I have a few questions but as it relates to the subject. People always like to talk about themselves so i ask their opinions on a subject to gain what type of potintial customer I may be able to convert. i.e. 1. Do you download music (with a pull down choice) 2. If so how often? (with a pull down choice) 3. And how was the experince of doing that? (with pull down choice) Its not about their information but their buying habits that concern me. Also it opens their interest to what we are doing based on the questions. I like to make it simple.
I ask or email, name (first and last), country, state, city
I have a few questions but as it relates to the subject.

People always like to talk about themselves so i ask their opinions on a subject to gain what type of potintial customer I may be able to convert.

i.e.
1. Do you download music (with a pull down choice)
2. If so how often? (with a pull down choice)
3. And how was the experince of doing that? (with pull down choice)

Its not about their information but their buying habits that concern me. Also it opens their interest to what we are doing based on the questions.

]]> By: Karin H. http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36569 Karin H. Wed, 07 May 2008 12:50:48 +0000 http://www.aweber.com/blog/articles-tips/maximize-signup-conversions-by-asking-for-less.htm#comment-36569 "I am curious on what peoples thoughts are on only asking for email address? I see that more and more now." How do you address the person then as an individual? Everyone likes to be addressed by at least their surname, receive messages that show it's (kind of) personal. IMHO only asking for the email address is getting the basics wrong on marketing in a sustainable, durable and rewarding - for both sides - way. "I am curious on what peoples thoughts are on only asking for email address? I see that more and more now."

How do you address the person then as an individual? Everyone likes to be addressed by at least their surname, receive messages that show it’s (kind of) personal.
IMHO only asking for the email address is getting the basics wrong on marketing in a sustainable, durable and rewarding - for both sides - way.

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