New Web Analytics Videos From Google

Posted by Marc Kline

It’s officially autumn here in Philadelphia (and the rest of the northern hemisphere). So, what does that mean for millions of kids? Back to school! Well, we shouldn’t let them have all of the fun they’ve been waiting all summer for.

So, while they trek off to school to learn reading, writing, and whatever they need to know to become the next digital pioneers, we can focus on how to get better results from our online marketing through a better understanding of how our web visitors find and interact with our websites.

Back in August, Google hosted its first Conversion University event. If you weren’t one of the only 100 or so participants that made it there, they’re providing another chance to learn from the sessions presented by Analytics experts.

Check out the YouTube playlist they put together for recorded presentations on topics like optimizing customer experience and how small and large businesses alike can benefit from a successful Analytics campaign.

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Don’t forget to integrate your email marketing with your web analytics campaigns so you can track the behavior of your email traffic.





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