As Justin has said before, sometimes unsubscribes are good for our email campaigns, when we allow the subscriber to leave comments. They can provide feedback on ways we might not be engaging subscribers who have not unsubscribed yet — and who may not at all if we use the feedback others have provided.

To improve your email, you don’t want to hear just from those who are on their way out the door. If you have the resources to answer some emails here and there, there are clear benefits to proactively soliciting feedback from your subscribers.

You’d love to know things like how many subscribers your engaging with your email and how well your messages are performing. But how often do you want to log into your account to check them? Take advantage of email reports if they’re available.

If you aren’t testing your messages to review them before sending, start a new habit today. It would be well worth your time because an ounce of prevention is worth a pound of cure.

Consistency is an important aspect of successful email marketing, and yet sometimes we get off track and neglect our subscribers with too many days between sendings.

Many of the calendars we use to keep up with meetings and deadlines have an option to send an email reminder some time before an event approaches. This may be a great tool for you to use to keep a regular sending schedule.