Archiving Email Newsletters
Articles & Tips - Marc Kline - August 17th, 2006 - PermalinkEver flip through a magazine and find back-issues for sale? Have you ever searched the web for something and found a useful article in the archives of a print or digital magazine? Clearly, there is value to archiving past editions of publications. This should especially be true for your e-mail campaigns, given the ease and affordability by which you can do so today on the web.
Archives provide more valuable information for your web site visitors (and search engines) to browse. A back log of newsletters will also help to entice prospective subscribers to sign up for your list. New subscribers will get a kick-start on your campaign and will be psyched for the great messages that have yet to come!
There are a couple of ways you can implement this:
- Work with your web designer to copy your messages to your website. They’ll just need to set up a “Newsletter Archive” section on your website and copy the HTML from your messages there. This will be quite simple if you’ve followed our previous tips suggesting you post a web version of your newsletter for your subscribers. It would also be useful to put a sign up form on each page so that new visitors can easily sign up for your newsletter.
- Use the built-in archiving feature of your e-mail service, if one is provided. AWeber, for instance, provides our customers with the option to publish sent broadcast messages to a web archive. Just have your web designer link to it, and you’re all set. If your audience is more tech-savvy, you can even provide them with an XML/RSS feed to add to their feed reader.
If your goal is to maximize your communications with your website visitors and your subscription rate for your mailing lists, offering an archive could enhance your efforts.
This entry was posted on Thursday, August 17th, 2006 at 9:09 am and is filed under Articles & Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment response, trackback from your own site, or permalink.
August 18th, 2006 at 9:54 pm
Is there somewhere we can go to read step-by-step instructions on how to do this? Also, can this be done on a blog as well as a website? Thank you.
August 21st, 2006 at 10:51 am
Kim,
Not sure exactly what you’re looking for instructions on specifically. Archiving the broadcast messages is simply checking the box to include
that newsletter in the archive. Then post the link where ever you want someone to be able to access the content.
August 21st, 2006 at 11:38 am
The first option I mentioned will require that you work with your web designer. For them, it should be a pretty straight-forward, simple project. Whether or not you may publish an archive to your blog will depend upon the software you use. Specifically, do they allow you to add content to your pages outside of blog articles?
For more information on AWeber’s archiving feature, take a look at the information we offer in our knowledge base. You’ll just need to publish this link to your web page after publishing sent messages to your archive.
If you have any questions or issues specific to the feature we offer, please don’t hesitate to contact our customer support team here. I, or any other member of our dedicated team, will be happy to help you.