Still sitting on the fence in 2007, procrastinating or waiting for the right time or circumstance to jump into email marketing or start a new campaign?

Don’t let the perfect be the enemy of the good. It doesn’t take much to set up a campaign that clearly benefits the bottom line and the long term legacy of your business.

Hop off the fence and make new (or more) waves for your business in 2008.

We frequently see businesses making simple, preventable mistakes that knock their messages off course on their path to the inbox.

Start the new year with a brief review of email deliverability best practices and help ensure your messages are reaching your subscribers.

Waiting too long between messages and erratic scheduling are two of the most common ways email marketers lose their subscribers’ attention and interest.

Review your message scheduling from 2007 and make sure it’s on par with what expectations you’ve set for yourself and subscribers moving forward.

Is your email sign up accessible and clearly seen as a useful resources to visitors? Do you have your forms placed prominently on any of the pages visitors may land on?

Carefully review your website and forms and consider making some changes to see a boost in new subscribers.

The more we know about our subscribers, the better we can target them with information they will find valuable and timely.

Consider tactics like tracking clicks and opens, soliciting feedback, and integrating with a web analytics package to gather information. Then, form some conclusions and split test different strategies to see what works best.