Archive for May, 2008
Example of How to Use Global Fields: Our New Phone #
Justin Premick - May 8th, 2008We recently set up an easy-to-remember phone number for you to contact us: 1-877-AWEBER-1
In addition to making remembering how to get in touch with our Customer Solutions Team easier, this presents an opportunity to answer a question that I never really was able to demonstrate very well when customers asked:
What good are Global Fields? How would I use them?
In this instance, using Global Fields saved me a lot of time updating our various customer, affiliate and prospect newsletters. Here’s how:
Posted in : Articles & Tips | 7 Comments »Maximize Signup Conversions by Asking for Less
Marc Kline - May 6th, 2008Does your form ask for just the information you need to build and engage a list of subscribers, or does it go above and beyond that?
As MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information quality that fall below your expectations.
In the latest Chart of the Week, they illustrate why name and email should typically be all the information we ask for in our email newsletter sign up forms. Take a look:
Posted in : Articles & Tips | 13 Comments »3 Tips For More Clicks and Website Traffic
Marc Kline - May 2nd, 2008Sometimes our emails are focused on a single goal, aiming the entire message at driving to a specific landing page.
Other times when our purpose is more general, it makes a lot of sense to take a broader approach, aiming to get our subscribers back to nearly *anywhere* on our website. We can let them choose their own adventure from there, hoping they’ll eventually complete a site goal (e.g. ordering, membership sign up, etc.).
For those times, here are 3 techniques that could significantly boost your click through rates back to your website:
Posted in : Email Template Design | 39 Comments »
