Archive for March, 2008
Do Buttons Get Clicked More Than Text Links?
Justin Premick - March 25th, 2008
Many of our readers have already signed up to the live seminar on split testing that we announced last week.
But even if you can’t make it, you’re probably interested in learning more about split testing now, right?
Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.
Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.
Posted in : Case Studies | 26 Comments »(More) New Email Web Analytics Feature Sneak Peek
Tom Kulzer (AWeber CEO) - March 24th, 2008
With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.
Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.
Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.
That’s about to change…
Posted in : New Features | 20 Comments »Easter Holiday Support Hours
Justin Premick - March 20th, 2008Our support offices will be closed for the Easter holiday on:
We’ll be back to answer your questions by phone, email and livechat at 9:00AM EDT on Saturday, March 22nd. If you have any questions on Friday, drop us a line by email so we can get an answer to you as soon as possible.
Our extensive Knowledge Base also contains answers to many common (and not-so-common) questions, in many cases with screenshots and step-by-step walkthroughs. You may find the answer you’re looking for there!
As always, we will be monitoring the system and the support inbox to address any critical issues.
Thanks!
Posted in : Uncategorized | No Comments »New Analytics Sneak Peek - Call for Beta Users
Tom Kulzer (AWeber CEO) - March 19th, 2008
While it’s a gloomy rainy day here in PA, it’s a great day at AWeber when we get to let the cat out of the bag on a project that’s been in the works for over 6 months.
Click Tracking With Your Domain Name
Gone are the days of seeing http://clicks.aweber.com in your messages to be able to track subscriber click thrus. With the addition of one simple line of javascript to your website pages you’ll be able to track email click thru links automatically using your own domain name.
Podcast Interview: Talking Email and Affiliate Marketing
Justin Premick - March 14th, 2008Recently I had the pleasure of meeting and talking with AWeber user and affiliate marketer Andrew Wee at the Affiliate Summit in Las Vegas.
Andrew asked me to join him on his podcast to discuss AWeber and more affiliate email marketing ideas.
So this week, we chatted for an hour or so about email marketing, deliverability and how affiliate marketers can incorporate email into their marketing mix.
The audio from our discussion is now live on his site.
Posted in : Email Marketing | No Comments »Live Seminar: Split Testing Emails and Web Forms
Marc Kline - March 13th, 2008
Sometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present.
We wonder things like if one call to action might promote more clicks than another, or if a message with subject A might get more opens than one with subject B.
Well, what they say is true: you’ll never know until you try. And yet, split testing - the best way to experiment and obtain information that helps us to optimize our campaigns - is an underutilized tool in email marketing, especially by those relatively new to email marketing.
Posted in : Live Webinars | 5 Comments »Award-Winning Autoresponder Series: What’s Working?
Justin Premick - March 11th, 2008MarketingSherpa announced their 2008 Email Award winners recently.
These are always a great place to look for innovative ideas as well as proven/tested tactics that you can use to improve your own email marketing campaigns.
Out of all the award-winning emails they present (and there are a lot!), I was particularly drawn to the best automated/autoresponder series category.
Let’s take a look at what’s working well for companies running autoresponder series…
Posted in : Email Marketing | 1 Comment »Why Do People Unsubscribe? An Audio Discussion
Justin Premick - March 6th, 2008
I’m fond of telling people attending our webinars that “nobody wakes up in the morning and decides, ‘hey, I’d like to sign up and get some more email today,’” my point being that they have to give visitors a compelling reason to subscribe.
Unsubscribing, of course, doesn’t work the same way. Sometimes subscribers have a compelling reason to opt out of your email list, and sometimes it seems you haven’t really done anything to drive them away.
So why do they unsubscribe from your list?
Posted in : Email Marketing | 40 Comments »Restaurant and Retail Marketing: Send Birthday Emails
Marc Kline - March 4th, 2008
One of the most important challenges facing restaurant and retail owners is in drawing back return customers to their locations.
Advertising for new customers can be very expensive, while relying on customers to take initiative to come back after a single visit can be risky and unprofitable business.
A popular, tried and true way to boost return business throughout the year is to send personalized birthday emails to customers.
Posted in : Articles & Tips | 2 Comments »
