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Just Because We Publish, Doesn’t Mean You Read

Between our blog, knowledge base, and live seminars, we offer an abudance of information covering a wide range of email best practices from different angles and through different mediums.

The depth and detail of these resources is expansive, and we’re continuously adding to them.

As much as we’d love to have each and every reader browse through it all, there’s so much information published that even now, it wouldn’t be possible to get through it all in an afternoon or possibly even a day.

If that were our only option, we might consider putting a hold on publishing new information, focusing on organizing and pushing the older information while it’s relevant. Fortunately, it isn’t…

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Christmas Holiday Support Hours

AWeber’s offices will be closed on:

Monday, December 24

Tuesday, December 25

as we join family and friends for the Christmas holiday.

As always, we will be monitoring the system and the support inbox to address any critical issues.

Our Customer Solutions Team will be back on Wednesday, December 26 at 8:00AM EST.

Happy Holidays!

Confirmed Opt-in Myths Exposed

Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world:

Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.

With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner’s consent.

In the event of “spam” accusation:

The Bulk Email Sender is fully and legally protected because the reply to the Subscription Confirmation Request received back from the recipient proves that the recipient did in fact opt-in and grant verifiable consent for the mailings.

Source:Spamhaus Website

Numerous myths have circulated regarding confirmed opt-in and its effects. There are many misconceptions out there, and we’d like to help clear those up.

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5 New Years Resolutions for Email Marketers

Hard as it is for many of us to believe, 2008 is right around the corner, and we may be thinking of some of those annual New Years resolutions we make and would like to keep.

These resolutions could provide a timely opportunity for our businesses — a kick in the butt to move some ideas sitting on the back burner up to the front where we can act on them.

This year, improving our email marketing campaigns could be one of the best things we can do for businesses, so let’s take a look at a few achievable goals we can work on.

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Another Holiday Tip: Geo-Targeting To Boost Relevance

Quick thought and a how-to inspired by a reaction to our recent post on holiday greetings.

Over at her Net Profits Today blog, Rosalind Gardner made a great point about the lack of targeting that often plagues marketing campaigns (particularly those sent around this time of year):

She’s absolutely right. Fortunately, it’s not hard for even the most basic email marketing campaign to do this.

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Why AWeber Doesn’t Have a Sales Team

Our Education Team is here to provide free marketing resources such as this blog, our Knowledge Base, and our live seminars.

Besides us, here at AWeber’s offices there is also our Customer Solutions team, available to solve problems and offer advice, and our Development Team, the geeks (as we so affectionately call them) who power an evolving feature set and who we owe credit for keeping things running smoothly.

But isn’t there a piece missing? Where is the team of hawkish marketers sealing deals then taking names (and credit card numbers)?

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Monday Fun: What If Santa Were an Email Marketer?

Let’s keep it light for Monday…

Mark Brownlow put up a quick list of what Santa’s life would be like as an email marketer.

My favorite: “Nor would he get many people reporting his gifts as unwanted (even though some of them are) and opting-out of future deliveries.”

Can you think of any additions to it? What would you add?

Sending to Yahoo? Confirmed Opt-In Is The Way To Go

If you’ve ever spoken with anyone here at AWeber about what you can do to maximize your email deliverability, you’ve probably heard us say “use Confirmed Opt-In.”

While it’s certainly not the only thing you can and should do (check out our Email Deliverability Guide for more tips), it’s a best practice that clearly correlates to more email getting to the inbox.

And as time goes on, it’s become less of a suggested best practice, and more of an ISP requirement.

Just ask Yahoo!

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Migrating Your List? Remember To Tell Them…

Over the past few weeks I’ve come across a lot of businesses talking about migrating their email marketing campaigns — either from in-house systems to hosted solutions (such as AWeber), or between hosted solutions.

Once you’ve decided that it’s time to upgrade your mailing capabilities, it’s tempting to focus on doing so quickly. After all, if you’re unhappy with an email system, why would you want to spend any more time at all using it?

Today, I want to highlight a common mistake that we see businesses make as they migrate their lists:

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Where Can We Find Multichannel Synergy?

We are big advocates of multichannel marketing. After all, what is email marketing but another way to communicate with prospects and customers?

Of course, there are qualities that make it quite unique, such as its cost effectiveness and its timeliness, but whether we’re getting subscribers from our websites, driving traffic to our blogs and order pages, or encouraging subscribers to visit our physical locations, email does our businesses its biggest favor in combination with other channels.

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