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What Can Barack Obama Teach Us About HTML Email?

As an individual? Probably not much. But as a marketing example, possibly quite a bit.

A couple months ago, we posted about a possible compromise in the Text vs. HTML debate.

Inspired by a MarketingExperiments study on formatting, we discussed the idea that not all HTML was created equal, and that you might improve response by using a “Lite” (or if you prefer, “Text-y”) HTML — taking some advantage of HTML’s formatting flexibility while preserving much of the overall simplicity of Text.

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Dear Email Subscriber: Remember Me?

Sometimes we have to wonder what causes a subscriber to delete our messages instead of reading them. Maybe they don’t connect with the reader’s interests. Or, maybe they’ve gone with a competitor and just haven’t unsubscribed yet.

There are several reasons we can guess at, but few are more troublesome than the idea of the subscriber simply not recognizing the sender or the fact that they’d requested information in the first place.

It’s frustrating, and it seems to happen all to commonly. Fortunately, it’s easily preventable. Let’s take at easy-to-implement ways to ensure your subscribers remember you and their subscription to your campaigns.

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Live Video Seminar: Avoiding the SPAM Folder

The response to last Thursday’s seminar on blogging was fantastic, and we received lots of positive feedback. Here are just a couple of the comments we received in the post-seminar survey:

[The webinar] has given me the extra confidence to go ahead and set up the blog I keep talking about.

I’m surprised that this was so good. Real help for the listeners / not just a sales ploy for AWeber.

Our Education Team is here with the primary goal of helping small businesses build their marketing campaigns, so hearing comments like these is gratifying because it let’s us know we’re on the right path.

More Free, Timely Help For Businesses

We could have rested on our laurels for a few days basking in the success of seminars passed, but instead we went right back to the drawing board and have scheduled our next free live video seminar:

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Email Testing For Quality Assurance and More

If we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing messages before sending.

Not only do we all make mistakes, but sometimes when we look at our work only from our own perspective, we don’t see the forest for the trees.

Testing can help with both problems. I’d like to briefly share a few ways successful email marketers test their messages, including benefits and limitations of each:

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