Archive for October, 2007
« Previous EntriesHow Gmail Fights Spam
by Justin Premick on October 31st, 2007
Stumbled across this yesterday: Google Blog: It’s Not About The Spam.
The video they included with their post gives a basic — and amusing — overview of what they do to filter out spam while delivering wanted email to the inbox. (Bonus: the lab costumes add a nice Halloween touch!)
Comments: 2SpamAssassin’s Tips on Deliverability
by Justin Premick on October 30th, 2007We get a lot of questions about SpamAssassin, the popular content filtering tool. It’s used by smaller ISPs and individual domains to minimize unwanted mail on their networks, and we automatically check users’ messages against it in the control panel.
People often want to know what’s a “good” SpamAssassin score, and/or how they can get their score to 0, so that their messages don’t trigger false positives.
I can certainly give my own take on SA, but why not get the skinny directly from them?
Comments: 7Live Video Seminar: Blogging to Build Your Business
by Marc Kline on October 29th, 2007
Want to know more about blogging and how you can use it to boost your business? Do you have some free time this Thursday?
Our Education Team has been blogging for some time now and would like to share their experiences and knowledge on building successful blogs with your business’ goals in mind during a free, live video session.
Sit down with them for a discussion of business blogging, plus a walk through on how to easily set one up and use email and RSS to build a regular readership through a blog newsletter.
Comments: Leave a comment
Comment Spotlight: The Most Important Email Stat?
by Justin Premick on October 25th, 2007
From time to time comments on the blog are worth discussing with everyone in a new post.
Friday’s post on confirmation rates sparked a discussion of other other stats that we can measure and improve.
Glenn voiced a question that I think all of us have asked at some point:
“In looking at each email list you have available, what sort of metrics are the best to monitor? I think if you had to pick one metric, overall conversion rate is probably best[.]”
3 Tips to Target Your Subscribers Better
by Marc Kline on October 23rd, 2007To achieve the best results we can with email marketing, it is imperative that we write both to and for our audience. In order to do that, we need to recognize that each of our subscribers is unique, often in significant ways.
If we are mindful of this, we can better:
To state it plainly, it helps for us to put ourselves in the shoes of our audience. This is something both our Education and Support teams stress to marketers, and ultimately, this is what I’d like to leave you with.
To give you a better understanding of what I mean by this, here are three examples of ways our subscribers can differ that I’ve thought and talked about lately:
Comments: 11How Good Can Your Confirm Rate Be?
by Justin Premick on October 19th, 2007Something a little different for Friday:
We get a lot of people asking what a “good” confirm rate is — out of everyone who signs up to your list, what proportion will open the confirm message and click on the link to activate their subscription to your list?
So, I thought I’d share some of our own results, from our own blog’s email subscribers.
Comments: 12AWeber Gets a Little Video Love
by Justin Premick on October 18th, 2007It’s always fun to read about how people are using AWeber to communicate with their website visitors.
But it’s even more fun to see them talking about it.
Just yesterday we came across this video of AWeber user Lindsey Harper, sharing her experience growing a business online using AWeber and pay-per-click advertising.
Thanks, Lindsey! We’re glad to hear about your success.
Comments: 4Free Email Deliverability Guide For Our Blog Readers!
by Justin Premick on October 17th, 2007While talking with our Support Team a while back, I was reminded of not only how often people ask about deliverability, but also what specifically they ask — questions like:
“How good is your email deliverability?”
“Can you use SPF? How do I set it up?”
“How do you guarantee that my email will get to people’s inboxes?”
Questions like these are easy enough to answer, but simply answering them isn’t enough, because there’s a bigger, more important question about email deliverability that people need to get an answer to:
Comments: 5Tips on Growing Website Traffic
by Marc Kline on October 16th, 2007
How do I get people to visit my website?
Whether or not you’re new to running an online business, this question must have crossed your mind at one time or another. After all, as we often mention in our live email marketing webinars, your email campaign does not exist in a vacuum. If you don’t have traffic coming to your site, it can prove to be difficult to build a dedicated readership.
Comments: 8Does Email Success Depend on Technical Know-How?
by Justin Premick on October 11th, 2007During yesterday’s Workshop/Q&A Webinar, Karen asked a great question:
“How important is knowing HTML to really take advantage of my AWeber account with a blog and a capture page?”
We commonly get this question from people who are concerned that putting a signup form on their site will be difficult, or feel that in order to maximize response, they need to make significant changes to the appearance of the form.
« Previous Entries
Email Tips.
Delivered.
Popular Topics
affiliates blog newsletters call to action Case Studies confirmed opt in content ideas design email authentication Email Deliverability email newsletters email statistics email web analytics examples from line holiday marketing HTML email templates ISPs list building marketing calendar multichannel marketing New Features personalization recommendations relevance rendering rss to email scheduling spam complaints split testing strategy subject line targeting testing thank you page traffic unsubscribes usability video email web formsSearch the Blog
Recent Comments
No anymore though.
2865 S. Eagle Rd. #338
Newtown, PA 18940-1560, USA
Toll Free: +1 877-AWEBER-1
Copyright © 1998-2008
Reproduction Strictly Prohibited.
All Rights Reserved.
Privacy | Anti-Spam
Email Marketing Tips
Confirmed Opt-In Protects Against Spamza and Other Malicious Sites - ( 9/2/08 )Labor Day 2008 Holiday Hours - ( 8/29/08 )
Free Blog Newsletter Email Template: Meadows - ( 8/27/08 )
