Archive for October, 2007
How Gmail Fights Spam
Justin Premick - October 31st, 2007
Stumbled across this yesterday: Google Blog: It’s Not About The Spam.
The video they included with their post gives a basic — and amusing — overview of what they do to filter out spam while delivering wanted email to the inbox. (Bonus: the lab costumes add a nice Halloween touch!)
Posted in : Email Deliverability | 2 Comments »SpamAssassin’s Tips on Deliverability
Justin Premick - October 30th, 2007We get a lot of questions about SpamAssassin, the popular content filtering tool. It’s used by smaller ISPs and individual domains to minimize unwanted mail on their networks, and we automatically check users’ messages against it in the control panel.
People often want to know what’s a “good” SpamAssassin score, and/or how they can get their score to 0, so that their messages don’t trigger false positives.
I can certainly give my own take on SA, but why not get the skinny directly from them?
Posted in : Email Deliverability | 7 Comments »Live Video Seminar: Blogging to Build Your Business
Marc Kline - October 29th, 2007
Want to know more about blogging and how you can use it to boost your business? Do you have some free time this Thursday?
Our Education Team has been blogging for some time now and would like to share their experiences and knowledge on building successful blogs with your business’ goals in mind during a free, live video session.
Sit down with them for a discussion of business blogging, plus a walk through on how to easily set one up and use email and RSS to build a regular readership.
Posted in : Live Webinars | No Comments »
Comment Spotlight: The Most Important Email Stat?
Justin Premick - October 25th, 2007
From time to time comments on the blog are worth discussing with everyone in a new post.
Friday’s post on confirmation rates sparked a discussion of other other stats that we can measure and improve.
Glenn voiced a question that I think all of us have asked at some point:
“In looking at each email list you have available, what sort of metrics are the best to monitor? I think if you had to pick one metric, overall conversion rate is probably best[.]”
3 Tips to Target Your Subscribers Better
Marc Kline - October 23rd, 2007To achieve the best results we can with email marketing, it is imperative that we write both to and for our audience. In order to do that, we need to recognize that each of our subscribers is unique, often in significant ways.
If we are mindful of this, we can better:
To state it plainly, it helps for us to put ourselves in the shoes of our audience. This is something both our Education and Support teams stress to marketers, and ultimately, this is what I’d like to leave you with.
To give you a better understanding of what I mean by this, here are three examples of ways our subscribers can differ that I’ve thought and talked about lately:
Posted in : Articles & Tips | 11 Comments »How Good Can Your Confirm Rate Be?
Justin Premick - October 19th, 2007Something a little different for Friday:
We get a lot of people asking what a “good” confirm rate is — out of everyone who signs up to your list, what proportion will open the confirm message and click on the link to activate their subscription to your list?
So, I thought I’d share some of our own results, from our own blog’s email subscribers.
Posted in : Case Studies | 12 Comments »AWeber Gets a Little Video Love
Justin Premick - October 18th, 2007It’s always fun to read about how people are using AWeber to communicate with their website visitors.
But it’s even more fun to see them talking about it.
Just yesterday we came across this video of AWeber user Lindsey Harper, sharing her experience growing a business online using AWeber and pay-per-click advertising.
Thanks, Lindsey! We’re glad to hear about your success.
Posted in : Uncategorized | 4 Comments »Free Email Deliverability Guide For Our Blog Readers!
Justin Premick - October 17th, 2007While talking with our Support Team a while back, I was reminded of not only how often people ask about deliverability, but also what specifically they ask — questions like:
“How good is your email deliverability?”
“Can you use SPF? How do I set it up?”
“How do you guarantee that my email will get to people’s inboxes?”
Questions like these are easy enough to answer, but simply answering them isn’t enough, because there’s a bigger, more important question about email deliverability that people need to get an answer to:
Posted in : Email Deliverability | 5 Comments »Tips on Growing Website Traffic
Marc Kline - October 16th, 2007
How do I get people to visit my website?
Whether or not you’re new to running an online business, this question must have crossed your mind at one time or another. After all, as we often mention in our live email marketing webinars, your email campaign does not exist in a vacuum. If you don’t have traffic coming to your site, it can prove to be difficult to build a dedicated readership.
Posted in : Email Marketing | 8 Comments »Does Email Success Depend on Technical Know-How?
Justin Premick - October 11th, 2007During yesterday’s Workshop/Q&A Webinar, Karen asked a great question:
“How important is knowing HTML to really take advantage of my AWeber account with a blog and a capture page?”
We commonly get this question from people who are concerned that putting a signup form on their site will be difficult, or feel that in order to maximize response, they need to make significant changes to the appearance of the form.
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