Inbox Ideas | Email Marketing Tips by AWeber

Archive for September, 2007

Personalization Trick: Insert Past and Future Dates

by Justin Premick on September 17th, 2007

CalendarOne of the most-used email marketing “tricks” out there is personalization.

Used sparingly and in the right context, personalization can significantly boost your response. But as personalization shows up in more email marketing campaigns, used in the same ways by so many businesses, its effects can diminish.

Of course, that doesn’t mean you can’t still use personalization to write more effective email campaigns! You just need to use it creatively.

Here’s one personalization trick that might not have occurred to you.

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PodCamp Philly: What AWeber Learned and Shared

by Marc Kline on September 13th, 2007

PodCamp Philly LogoThis past weekend, a few of us from AWeber spent the weekend in our City of Brotherly Love for the second annual PodCamp Philly “unconference”.

If you’re familiar with us, you probably know that we don’t offer a podcast. And of course, our service focuses on email marketing. So why would we spend our weekend at a conference on apples when our business is oranges?

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Don’t Leave Out the What and the Why

by Justin Premick on September 11th, 2007

Plucked this gem out of my subscriptions recently: Tell Customers What They Are Missing.

Strictly speaking, the article talks about selling a product and explaining the benefits of that product, but I see at least two instances where being specific leads to better email marketing:

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3 Ideas for Surviving Email Bankruptcy

by Justin Premick on September 6th, 2007

Full InboxAfter being out of the office for a particularly long weekend, I came back this morning, flipped on my computer and opened Thunderbird.

And boy, did the floodgates open. Internal messages from other AWeber team members, follow ups to conversations with live webinar attendees, web analytics reports… plus the usual complement of spam. All in all, some 1600+ email messages were vying for my attention.

So what do people do when they experience this?

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