Archive for September, 2007
Email and the Art of Teaching
Marc Kline - September 27th, 2007Do you remember a favorite teacher? I know who mine was from college: my World Literature professor. He was a a big goof ball. I remember him breaking out into a “Socrates” dance for our class when we were assigned Greek Literature and how he’d always crack jokes maybe only half of the class got.
It was an expression not only of his eccentricity but also his passion for literature and teaching. It was infectious, and it may have been the first class I’d ever taken where most people actually did the assigned reading.
What Does Teaching Have To Do With Email Marketing?
Posted in : Email Marketing | 19 Comments »Text and HTML: Why Not Both?
Justin Premick - September 25th, 2007
Just when you think a hotly-debated topic like whether to send messages in plain text or HTML has died down, along comes another angle to look at.
This time, the folks at MarketingSherpa bring us a case study from minor-league baseball where a combination of Text AND HTML messages boosted ticket sales over 260%.
So how do you incorporate this new data into your decision to use Text or HTML?
Posted in : Email Template Design | 10 Comments »Quick How-To: Create a Family Newsletter
Justin Premick - September 25th, 2007How else can you use a newsletter besides marketing your business?
That question might not occur to most of our users — but AWeber user and goal-setting expert Brad Isaac contacted us recently to share how to put a more modern spin on the family newsletter by using email.
Brad sprinkles in helpful hints with screenshots and a step-by-step walkthrough. Plus, he was kind enough to share the following family email newsletter tips:
Posted in : Articles & Tips | No Comments »New Web Analytics Videos From Google
Marc Kline - September 24th, 2007It’s officially autumn here in Philadelphia (and the rest of the northern hemisphere). So, what does that mean for millions of kids? Back to school! Well, we shouldn’t let them have all of the fun they’ve been waiting all summer for.
So, while they trek off to school to learn reading, writing, and whatever they need to know to become the next digital pioneers, we can focus on how to get better results from our online marketing through a better understanding of how our web visitors find and interact with our websites.
Posted in : Articles & Tips | No Comments »Even Microsoft Can’t Design For Outlook
Marc Kline - September 20th, 2007This morning, I was checking the Windows Live Hotmail address I use for testing. I also receive messages from XBOX Live at this address, since using it made the sign up process for the Microsoft’s gaming service easier.
I was curious to see how Microsoft would communicate with a new gaming customer. Would they try to immediately sell me on a longer billing term or related products? Or, would they provide value, such as information on how I could best use my account.
So, I opened a message I received from them to see what I could find.
Posted in : Email Template Design | 8 Comments »Power User Tips: Save Time Using Bookmarks
Marc Kline - September 19th, 2007
To begin working on something in your email marketing campaign, you may need complete each of the following steps:
1. Type the address of AWeber
2. Click on the link to the login page
3. Log into your account
4. Select a list to work in
5. Navigate to a specific feature
This is fine for the occasional use, but the time you spend repeating manual steps like these can, in the long run, fritter away time you could otherwise spend building your business.
Cut Down on Some Steps
Posted in : Articles & Tips | 2 Comments »Test. Retest. Then Do It Again.
Justin Premick - September 19th, 2007
Interesting conversation going on over at Copyblogger where Brian Clark is talking about calls to action.
He points to a MarketingSherpa test that suggests that using the word “click” — as in “click here” or “click to continue” — can boost response.
You can make a lot of arguments for or against using that specific wording (and people appear to be doing so in the comments).
But what stood out to me as the real lesson is…
Posted in : Email Marketing | 8 Comments »Yahoo! Shopping Cart Integration
Justin Premick - September 18th, 2007The list of shopping carts that you can integrate with your AWeber account just grew again:
Learn more about why you should follow up with customers after the sale.
Posted in : Articles & Tips | 2 Comments »Can I Trust You?
Justin Premick - September 18th, 2007
Who do you trust on the Internet? How do you decide who is or isn’t trustworthy when in most cases, all you initially have to go on is a website?
Not long ago, we talked about trust and welcome messages (as part of a larger discussion of urgency in email marketing).
Your welcome message is key to establishing/furthering your credibility and reputation, but today I want to back up to an even earlier point in your email campaigns:
Posted in : Email Marketing | 6 Comments »Live Email Marketing Workshop and Q & A Webinar
Marc Kline - September 17th, 2007Every week, our Education Team runs a “How to Get Started” live webinar. If you’re just beginning to work with your first email campaign and haven’t sat in one yet, don’t miss the opportunity to get a quick but complete walk-through.
At the end of this and every webinar, we open the floor for questions in case there’s something we need to clarify or elaborate on. The problem is, if you haven’t had a chance to work on your account just yet, one might not come to you immediately.
Introducing the Getting Started Q & A and Workshop Webinar
Posted in : Live Webinars | 2 Comments »« Previous Entries
