Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Archive for August, 2007

Labor Day Holiday Hours

by Marc Kline on August 31st, 2007

AWeber’s support office will be closed for Labor Day on:

Monday, September 3rd

As always, we will be monitoring the system and the support inbox to address any critical issues.

Our support team will be back in the office at 8AM Eastern Time on Tuesday, September 4th.

Have a great holiday!

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Automatically Save Message Drafts

by Justin Premick on August 30th, 2007

Save and Restore Your Drafts Ever been working on a message, and then clicked away from the edit screen without saving? Or wished you could undo your changes and revert to what you had before? Or had problems with your computer and had to restart without being able to save your work?

You’ve probably at least once wished you could go back and recover the text that you’d entered in a message.

Well, now you can.

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Comments: 28

Tags: New Features

How to Integrate Google Analytics with AWeber

by Marc Kline on August 29th, 2007

Puzzle Pieces Merged Last week I published an article discussing the bounce rate metric in a web analytics application and how it can help a website owner make constructive decisions that improve their website and email marketing campaigns.

Studying the bounce rate requires only that you have some type of web analytics package running on your site. But if we want discuss most other metrics, we need a way to tie email and web analytics a bit closer together, and this was pointed out in the comments of my last post by a few thoughtful readers.

We hear you, and fortunately it’s not such a difficult thing to do, so we put together a short set of instructions on how to tie in an email marketing campaign with Google Analytics.

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Comments: 18

Happy Birthday to Us…

by Justin Premick on August 28th, 2007

Birthday Hats …what, you didn’t bring cake and ice cream?

Nine years ago this week, the very first paying AWeber user started setting up and running an email campaign.

We’ve come a long way — more features, more users and a much better-looking website than the original. (Doesn’t that flashing credit card icon at the top look sweet? ;))

As we roll on toward a decade of helping small businesses manage their email marketing, I thought it’d be fun to put together a timeline of the last 9 years of AWeber, with a few changes and features highlighted.

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Comments: 19

Web Analytics and Email: Bounce Rates

by Marc Kline on August 23rd, 2007

One thing I’ve learned about web analytics - the numbers don’t always speak for themselves. There are so many different reports to look at that without some guidance at times, you might feel a little dizzy.

But taking some time to install an Analytics package (some are free) and determining which reports are useful to you can pay off in a big way.

Now, I’m no expert when it comes to analytics. But from experience, I know the fundamentals. And I’d like to share with you a few things to look for when it comes to something I know quite a bit more about: email marketing.

Let’s start today with one of the more basic and easy to understand metrics: Bounce Rate.

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Comments: 14

Comment Spotlight: Open Rates and Image Blocking

by Justin Premick on August 21st, 2007

I read an article on Problogger this week that talked about different ways to respond to comments, including responding in a separate blog post.

This is a great way to make sure as many people as possible benefit from discussions that they might have missed in a post’s comments, and something we should have started doing a while ago. (Thanks for the reminder, Darren!)

For our inaugural Comment Spotlight, I’d like to address an important point about tracking your message open rates:

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Comments: 7

Keep Your HTML Messages Out of The Junk Folder

by Marc Kline on August 16th, 2007

The debate over whether to use an HTML or plain-text only message has not ended. In fact, it may not ever, because there are several good reasons to use both.

Ultimately, your decision will be based on your style and the voice you prefer to use to communicate with your subscribers.

There are other more minor considerations, like the deliverability of HTML messages. But they can be minimized or eliminated, and I would suggest that as long as you’re taking all of the appropriate precautions your message should make it to the inbox.

But are you taking all of the appropriate precautions?

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Comments: 6

Urgency Redux: Trust Can Make Or Break You

by Justin Premick on August 14th, 2007

Last week’s post on building urgency sure drew a lot of commentary.

Our readers shared some excellent insights, and a lot of them had similar opinions on urgency. Today, let’s talk about one of the factors that we all seem to agree affects how well urgency works: trust and credibility.

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Comments: 9

Google Uses Multichannel Marketing. Do You?

by Marc Kline on August 9th, 2007

If you’ve been reading the news, you know that Google has been acquiring companies left and right in a flurry of spending activity.

Now, it wouldn’t be smart to do what giant corporations do just because. And if you’re like me, you don’t have $1.65 billion to spend on an online video service.

But there is something we can take away from Google’s strategy that gives us cause to think about our own businesses: the importance of multichannel marketing.

From Search To …

Take a look at some of the companies Google has more recently purchased or made offers for, along with the industries the companies operate in:

Continue reading “Google Uses Multichannel Marketing. Do You?”

Comments: 15

How Do You Build Urgency?

by Justin Premick on August 7th, 2007

Like many of you, I’m on a lot of email lists… partly because I’m interested in a product or service, partly because I like to see what businesses are doing with their email campaigns.

Lately I’ve noticed a lot of attempts to build urgency in the subject line of emails, and I’m wondering what your experience has been - both as a sender and a receiver of email - with this tactic.

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Comments: 46

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