Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Archive for July, 2007

Another Reason To Get In The Address Book

by Justin Premick on July 31st, 2007

“If you can’t say something nice, don’t say anything at all.” — Mom

Good advice, and I’ll try to abide by it here.

To be honest though, that doesn’t leave me much room to discuss the puzzling move a major ISP appears to have made recently. You’ve gotta see for yourself.

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Comments: 13

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Optimize Your Website: Every Page is a Landing Page

by Marc Kline on July 24th, 2007

Where to? I suspect that most website owners spend too much time on their home pages and not enough time on other content.

Nearly every page on a website has potential to be a landing page — the first page a visitor sees when visiting.

This means what happens during the view of that page will often make the difference between a one-time visit and something more lasting.

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Comments: 17

Tags: list building, strategy

Permission Is a Good Start…

by Justin Premick on July 19th, 2007

Almost There... …but there’s more to good email deliverability than permission alone.

Much goes into getting email delivered, and fortunately your email service provider (such as *ahem* AWeber ;)) takes care of a lot.

However, you hold some of the keys to good deliverability in your hands, too. But if you don’t use them, you’ll have to confront declining delivery and response rates.

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Comments: 13

Tags: email authentication, Email Deliverability, relevance

Improved Customer Support Hours 8AM-8PM

by Justin Premick on July 18th, 2007

Here at AWeber we pride ourselves on paying attention to what our users need and want.

In response to your feedback, last year we took our outstanding customer support and made it available for 12 hours a day, from 7AM to 7PM Eastern time. And then we added live people to answer the phone, email and chats on Saturdays, too.

Well, even with all the great feedback you’ve given us on our enhanced support, we felt we could make it even better.

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Comments: 2

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Our First Year of Blogging: Looking Back

by Justin Premick on July 17th, 2007

Happy Birthday! Wow, that was fast.

A year ago this week, we launched this blog.

It seems like just yesterday we were talking about adding a blog to our educational resources, and just like that, here we are.

So What’s Been Done On This Blog In The Last Year?

Since the blog went up, we’ve…

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Comments: 5

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Two Steps to Better Service at Your Restaurant

by Marc Kline on July 12th, 2007

First impressions will take you only so far. Last week, we illustrated how consistency is key to the success of your restaurant.

Even if you leave diners with a good experience the first time they visit, if their next one is poor, they may:

Never return

Relay their bad experience to others

In this post, I’d like to suggest two steps to take, whether you think this is an issue for your restaurant or not. In any case, these ideas should help you to identify hidden problems and work with your staff to fix them.

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Comments: 2

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Free Holiday Marketing Calendar

by Justin Premick on July 10th, 2007

Ever have a great idea for an email, but struggle to link what you want to say to something that will get subscribers’ attention?

Marc recently blogged about how you can use news to get your message across by connecting emotion with your message.

News is a great resource you can use to connect with readers - but it’s not the only one. Holidays are another tool that can produce such connections between your email content and your subscribers’ emotions.

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Comments: 7

Tags: marketing calendar

Why Aren’t Customers Returning to Your Restaurant?

by Marc Kline on July 5th, 2007

It’s expensive to get people in the door for the first time. If your restaurant relies entirely on these visitors, it’s going to be hard to turn a profit.

Why people don’t return to your restaurant can be hard to figure out. But if you don’t have a regular customer base, it would be reasonable to assume a few things about people who don’t return. For instance:

They don’t eat out frequently
They want to try a variety of restaurants
Their first meal at your restaurant was not enjoyable

These are important, but there’s still one more hurdle that can make the difference between having every seat in your restaurant filled or tumbleweeds blowing through the rows of empty tables on Friday nights.

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Comments: 7

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Learning to Let Go

by Justin Premick on July 3rd, 2007

If I had a nickel for every time someone has asked to send a “reminder” email to unconfirmed subscribers… well, my 4th of July fireworks would already be paid for.