Archive for July, 2007
Another Reason To Get In The Address Book
Justin Premick - July 31st, 2007Good advice, and I’ll try to abide by it here.
To be honest though, that doesn’t leave me much room to discuss the puzzling move a major ISP appears to have made recently. You’ve gotta see for yourself.
Posted in : Email Marketing | 13 Comments »Don’t Overlook Your Autoreply
Justin Premick - July 26th, 2007Like many people, you probably receive far more email than you can process in real-time.
Some emails just have to wait. But what if the people emailing you need help now?
The autoreply function built into most email programs enables you to send an email acknowledging that you’ve received their message. Used well, this simple tool can help nurture your relationship with prospects before you even read their emails.
But it’s no good if, like too many small businesses, you don’t use it well — or at all.
Posted in : Email Marketing | 25 Comments »Optimize Your Website: Every Page is a Landing Page
Marc Kline - July 24th, 2007
I suspect that most website owners spend too much time on their home pages and not enough time on other content.
Nearly every page on a website has potential to be a landing page — the first page a visitor sees when visiting.
This means what happens during the view of that page will often make the difference between a one-time visit and something more lasting.
Posted in : Articles & Tips | 15 Comments »Permission Is a Good Start…
Justin Premick - July 19th, 2007
…but there’s more to good email deliverability than permission alone.
Much goes into getting email delivered, and fortunately your email service provider (such as *ahem* AWeber ;)) takes care of a lot.
However, you hold some of the keys to good deliverability in your hands, too. But if you don’t use them, you’ll have to confront declining delivery and response rates.
Posted in : Email Deliverability | 12 Comments »Improved Customer Support Hours 8AM-8PM
Justin Premick - July 18th, 2007
Here at AWeber we pride ourselves on paying attention to what our users need and want.
In response to your feedback, last year we took our outstanding customer support and made it available for 12 hours a day, from 7AM to 7PM Eastern time. And then we added live people to answer the phone, email and chats on Saturdays, too.
Well, even with all the great feedback you’ve given us on our enhanced support, we felt we could make it even better.
Posted in : New Features | 2 Comments »Our First Year of Blogging: Looking Back
Justin Premick - July 17th, 2007
Wow, that was fast.
A year ago this week, we launched this blog.
It seems like just yesterday we were talking about adding a blog to our educational resources, and just like that, here we are.
So What’s Been Done On This Blog In The Last Year?
Since the blog went up, we’ve…
Posted in : Email Marketing | 5 Comments »Two Steps to Better Service at Your Restaurant
Marc Kline - July 12th, 2007First impressions will take you only so far. Last week, we illustrated how consistency is key to the success of your restaurant.
Even if you leave diners with a good experience the first time they visit, if their next one is poor, they may:
Never return Relay their bad experience to others
In this post, I’d like to suggest two steps to take, whether you think this is an issue for your restaurant or not. In any case, these ideas should help you to identify hidden problems and work with your staff to fix them.
Posted in : Email Marketing | 2 Comments »Free Holiday Marketing Calendar
Justin Premick - July 10th, 2007
Ever have a great idea for an email, but struggle to link what you want to say to something that will get subscribers’ attention?
Marc recently blogged about how you can use news to get your message across by connecting emotion with your message.
News is a great resource you can use to connect with readers - but it’s not the only one. Holidays are another tool that can produce such connections between your email content and your subscribers’ emotions.
Posted in : New Features | 7 Comments »Why Aren’t Customers Returning to Your Restaurant?
Marc Kline - July 5th, 2007
It’s expensive to get people in the door for the first time. If your restaurant relies entirely on these visitors, it’s going to be hard to turn a profit.
Why people don’t return to your restaurant can be hard to figure out. But if you don’t have a regular customer base, it would be reasonable to assume a few things about people who don’t return. For instance:
- They don’t eat out frequently
- They want to try a variety of restaurants
- Their first meal at your restaurant was not enjoyable
These are important, but there’s still one more hurdle that can make the difference between having every seat in your restaurant filled or tumbleweeds blowing through the rows of empty tables on Friday nights.
Posted in : Email Marketing | 6 Comments »Learning to Let Go
Justin Premick - July 3rd, 2007
If I had a nickel for every time someone has asked to send a “reminder” email to unconfirmed subscribers… well, my 4th of July fireworks would already be paid for.
It’s a common temptation: email addresses are entered into your form (or imported), sent the confirmation message… and then…
Nothing. They sit there, pending. They haven’t confirmed. And it’s looking like they might not at all.
So the publisher starts thinking…
Posted in : Email Deliverability | 13 Comments »« Previous Entries
