Archive for June, 2007
« Previous EntriesHow Email Is Used to Promote Conferences
by Marc Kline on June 28th, 2007
Our client EuroSciCon organizes events for life scientists where they can present and discuss cutting edge topics. Email marketing helps them to quickly and effectively promote meetings on cutting edge topics.
Today’s case study illustrates a real-life example of how email can be used to send information published to a blog or web page out to the subscribers when they need it.
Comments: 1Vonage Reminds Us Why Permission’s Not Optional
by Justin Premick on June 26th, 2007Here’s a Grade-A example of why permission matters, and why only you can give permission to someone to email you.
I was going through Google Reader this morning and found my subscriptions littered with posts blasting Vonage for a Tell-a-Friend system that they had set up.
Comments: 23Are Your Subscribers Missing Newsletters?
by Marc Kline on June 26th, 2007
If you’re only sending email newsletters, you’re missing opportunities to make your business more profitable.
In an earlier article, Justin gave a few reasons why newsletter publishers also need autoresponders.
I’d like to add one more to the list that could make a significant difference on whether your subscriber base is made up of engaged readers or dead weight.
Comments: 11More Email Marketing Ideas For Doctors
by Justin Premick on June 21st, 2007
(Third post in a series; links to parts 1 & 2 are at the end)
Most of us think of the doctor as someone who we go to when we’re sick.
The trouble with that is that we don’t address our health proactively/preventatively, and we treat our doctors more like “problem fixers” than health and wellness professionals.
As a practitioner, you have the opportunity (obligation?) to build trust with us through education. And a great way to deliver that education is with opt-in email marketing.
We’ve already looked at some email content ideas for doctors, but we’ve got a couple more…
Comments: 3Responsible Marketing is More Successful
by Marc Kline on June 20th, 2007
Spam is often compared to the paper junk mail we get, but really it’s much worse than that.
Think about it. When is the last time you’ve received postal mail from someone illegally selling prescription drugs?
Of course you’re not sending that type of email, but if you’re not taking the right steps, your subscribers might group you in with people who do.
Comments: 8Flavor Flav on AWeber
by Tom Kulzer (AWeber CEO) on June 19th, 2007Affiliate Summit conference organizer, Shawn Collins, threw together a video that’s entirely too funny to not share. His impersonation of Flavor Flav, reasons he uses AWeber, and “AWeber Time” at the end of the video are an entertaining experience.
Can Giveaways Do More Harm Than Good?
by Justin Premick on June 19th, 2007
As we discussed in a recent case study, many businesses use giveaways like free ebooks to get opt-in subscribers.
Bonuses and freebies sweeten the deal for would-be subscribers, and can help you reach people who might not have signed up otherwise.
But like any other sweetener, carelessly-used giveaways ruin your campaign’s flavor and your subscribers’ appetites.
Comments: 72 Email Content Ideas to Grow Your Practice
by Justin Premick on June 14th, 2007
Last time out, we talked about the challenges that face doctors as they try to get more patients (and get the same ones to come back when they should).
It’s hard to build a relationship with someone you only see (maybe) once a year, and convince them to schedule that next checkup, or have their chronic headaches checked out. People come up with all sorts of reasons to just stay away.
So what’s a business-minded M.D. to do?
Let’s look at ways you can use email to build relationships with your patients, reinforce the need for them to come see you, and grow your practice.
Comments: 4Link Design, Pt. 1: Placement
by Marc Kline on June 12th, 2007
Email readers, like web surfers, are ruthless in their decision making. They aren’t going to search around in our email for something to click on, nor are they going to sit and make a drawn out decision on whether or not to click when they see one.
Have you ever thought specifically about whether your links are optimized in your messages?
The first of a series of messages covering this broad topic, today we’ll focus on the placement of links in email.
Comments: 28Don’t Send From a Free Email Address
by Justin Premick on June 8th, 2007
When is a “Free” resource or tool a bad thing?
We all like getting something for free. And when you’re a small business, especially if you’re just getting started, you’re probably on a strict budget. So you love finding anything that helps you run your business without spending a penny.
But there are times when “free” ends up costing you.
Comments: 33« Previous Entries
Email Tips.
Delivered.
Popular Topics
affiliates blog newsletters call to action Case Studies confirmed opt in content ideas design email authentication Email Deliverability email newsletters email statistics email web analytics examples from line holiday marketing HTML email templates ISPs list building marketing calendar multichannel marketing New Features personalization recommendations relevance rendering rss to email scheduling spam complaints split testing strategy subject line targeting testing thank you page traffic unsubscribes usability video email web formsSearch the Blog
Recent Comments
No anymore though.
2865 S. Eagle Rd. #338
Newtown, PA 18940-1560, USA
Toll Free: +1 877-AWEBER-1
Copyright © 1998-2008
Reproduction Strictly Prohibited.
All Rights Reserved.
Privacy | Anti-Spam
Email Marketing Tips
Confirmed Opt-In Protects Against Spamza and Other Malicious Sites - ( 9/2/08 )Labor Day 2008 Holiday Hours - ( 8/29/08 )
Free Blog Newsletter Email Template: Meadows - ( 8/27/08 )
