Archive for June, 2007
How Email Is Used to Promote Conferences
Marc Kline - June 28th, 2007
Our client EuroSciCon organizes events for life scientists where they can present and discuss cutting edge topics. Email marketing helps them to quickly and effectively promote meetings on cutting edge topics.
Today’s case study illustrates a real-life example of how email can be used to send information published to a blog or web page out to the subscribers when they need it.
Posted in : Case Studies | 1 Comment »Vonage Reminds Us Why Permission’s Not Optional
Justin Premick - June 26th, 2007Here’s a Grade-A example of why permission matters, and why only you can give permission to someone to email you.
I was going through Google Reader this morning and found my subscriptions littered with posts blasting Vonage for a Tell-a-Friend system that they had set up.
Posted in : Email Deliverability | 23 Comments »Are Your Subscribers Missing Newsletters?
Marc Kline - June 26th, 2007
If you’re only sending email newsletters, you’re missing opportunities to make your business more profitable.
In an earlier article, Justin gave a few reasons why newsletter publishers also need autoresponders.
I’d like to add one more to the list that could make a significant difference on whether your subscriber base is made up of engaged readers or dead weight.
Posted in : Articles & Tips | 11 Comments »More Email Marketing Ideas For Doctors
Justin Premick - June 21st, 2007
(Third post in a series; links to parts 1 & 2 are at the end)
Most of us think of the doctor as someone who we go to when we’re sick.
The trouble with that is that we don’t address our health proactively/preventatively, and we treat our doctors more like “problem fixers” than health and wellness professionals.
As a practitioner, you have the opportunity (obligation?) to build trust with us through education. And a great way to deliver that education is with opt-in email marketing.
We’ve already looked at some email content ideas for doctors, but we’ve got a couple more…
Posted in : Email Marketing | 3 Comments »Responsible Marketing is More Successful
Marc Kline - June 20th, 2007
Spam is often compared to the paper junk mail we get, but really it’s much worse than that.
Think about it. When is the last time you’ve received postal mail from someone illegally selling prescription drugs?
Of course you’re not sending that type of email, but if you’re not taking the right steps, your subscribers might group you in with people who do.
Posted in : Email Deliverability | 6 Comments »Flavor Flav on AWeber
Tom Kulzer (AWeber CEO) - June 19th, 2007Affiliate Summit conference organizer, Shawn Collins, threw together a video that’s entirely too funny to not share. His impersonation of Flavor Flav, reasons he uses AWeber, and “AWeber Time” at the end of the video are an entertaining experience.
Can Giveaways Do More Harm Than Good?
Justin Premick - June 19th, 2007
As we discussed in a recent case study, many businesses use giveaways like free ebooks to get opt-in subscribers.
Bonuses and freebies sweeten the deal for would-be subscribers, and can help you reach people who might not have signed up otherwise.
But like any other sweetener, carelessly-used giveaways ruin your campaign’s flavor and your subscribers’ appetites.
Posted in : Email Marketing | 7 Comments »2 Email Content Ideas to Grow Your Practice
Justin Premick - June 14th, 2007
Last time out, we talked about the challenges that face doctors as they try to get more patients (and get the same ones to come back when they should).
It’s hard to build a relationship with someone you only see (maybe) once a year, and convince them to schedule that next checkup, or have their chronic headaches checked out. People come up with all sorts of reasons to just stay away.
So what’s a business-minded M.D. to do?
Let’s look at ways you can use email to build relationships with your patients, reinforce the need for them to come see you, and grow your practice.
Posted in : Email Marketing | 4 Comments »Link Design, Pt. 1: Placement
Marc Kline - June 12th, 2007
Email readers, like web surfers, are ruthless in their decision making. They aren’t going to search around in our email for something to click on, nor are they going to sit and make a drawn out decision on whether or not to click when they see one.
Have you ever thought specifically about whether your links are optimized in your messages?
The first of a series of messages covering this broad topic, today we’ll focus on the placement of links in email.
Posted in : Email Template Design | 28 Comments »Don’t Send From a Free Email Address
Justin Premick - June 8th, 2007
When is a “Free” resource or tool a bad thing?
We all like getting something for free. And when you’re a small business, especially if you’re just getting started, you’re probably on a strict budget. So you love finding anything that helps you run your business without spending a penny.
But there are times when “free” ends up costing you.
Posted in : Email Marketing | 33 Comments »« Previous Entries
