Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Archive for May, 2007

Market a Small Business Via Email & Ebooks

by Justin Premick on May 31st, 2007

Marc David Many businesses use “ethical bribes” such as ebooks and free reports to collect opt-in subscribers.

Once they’ve gotten what they came for, though, you have to continue to offer value in order to turn them from “freebie seekers” to active, engaged subscribers who you can convert to paying customers.

Our latest case study looks at Marc David and how he’s using email newsletters as well as automated follow ups to build a legion of raving fans in a hotly-contested niche: personal fitness and bodybuilding.

Continue reading “Market a Small Business Via Email & Ebooks”

Comments: 12

Is Anyone Reading Your Text Version?

by Justin Premick on May 29th, 2007

By now, you’ve read a number of posts in this space about Text and HTML, their respective pros and cons and what to bear in mind when writing each.

The one thing you haven’t heard anything about is how to tell which version your subscribers are viewing.

Today, I’d like to show you a way to approximate the reach and effectiveness of your text messages.

Continue reading “Is Anyone Reading Your Text Version?”

Comments: 10

Do We Answer Questions Before You Ask Them?

by Justin Premick on May 25th, 2007

I love reading support tickets.

Most of them are simple Q&As, but every once in a while we get one that just… well, makes our day.

But this? This is possibly the Best. Support. Ticket. Ever.

Continue reading “Do We Answer Questions Before You Ask Them?”

Comments: 4

Holiday Hours & System Maintenance

by Tom Kulzer (AWeber CEO) on May 25th, 2007

AWeber’s support office will be closed on:

Monday, May 28, 2007 (Memorial Day)

As always, we will be monitoring the system and the support inbox to address any critical issues. Our support team will be back in the office at 7AM Eastern time Tuesday.

Mentioned in other posts our technical team has been hard at work behind the scenes making continued upgrades to our infrastructure. Most of the time this can be done transparently, sometimes not.

Wednesday May 30, 2007 2:00am - 6:00am EST

During this time the customer and affiliate control panel areas of the website may be intermittently unavailable for login. All other aspects of the website should continue to function normally such as, new subscriber opt-ins, open rate tracking, click tracking links, unsubscribe requests, etc. Thank you for your patience during this time period.

UPDATE: 8:30am EST. All system maintenance is complete and full access to the customer area has been restored. Our apologies for the maintenance taking longer than expected. Thank you for your patience while our team works diligently behind the scenes to continue building AWeber and adding exciting new features to enhance your business. -Tom K.

UPDATE: 10:00am EST. We were premature in saying things were complete unfortunately. We’ve had to take control panel access off to finish some database optimizations that brought things to a grind while trying to be done live. Again, any subscribers subscribing to your lists or clicking on your links will work just fine and be collected. This is only customer account access that’s offline. Thank you for your patience, my apologies for going outside of our scheduled period as unfortunately sometimes the plan doesn’t work exactly the way you expected in real life. -Tom K.

UPDATE: 3:30pm EST. I appreciate the extreme patience everyone has had thru this much longer than planned control panel maintenance window. Rest assured we are working as quickly as possible to restore access. -Tom K.

UPDATE: 4:42pm EST. Account control panel access has been fully restored as of this time. Any subscribers whom filled in a web form today will appear in your account for viewing over the next few hours. Thank you again for everyone’s patience today while we sorted out the unexpected issues. -Tom K.

How to Safely Differentiate Your Business

by Marc Kline on May 24th, 2007

Can being different alienate you from your customers? Michael Cage points out that although sometimes differentiation can help small businesses, it can also help to turn away viable prospects.

But this begs the question: does all differentiation present this risk? Read on to find how you can safely set yourself apart from competition and how email marketing fits into the equation.

Continue reading “How to Safely Differentiate Your Business”

Comments: 1

Don’t Hit Send Yet!

by Justin Premick on May 22nd, 2007

As we’ve talked about before, there’s not a whole lot in email marketing that makes you feel worse than taking a lot of time crafting the perfect message, sending it and then realizing that:

you didn’t include the right link
you forgot to make that last change to your subject
you put the wrong personalization in

While you send your messages exactly as you want them most of the time, you’ve no doubt had that “whoops!” moment at least once or twice.

So how do you avoid having it again?

Continue reading “Don’t Hit Send Yet!”

Comments: 8

Tags: strategy

Successful Marketing Using Video and Email

by Marc Kline on May 17th, 2007

There’s no doubt that publicizing free content like whitepapers and video can drive interested traffic to your website, but what kind of relationships you build with those people is perhaps even more important.

In this case study, we’ll cover how a guitar student and his teacher formed a rapidly growing business using video, how email marketing fits in, and what steps they can take to bring their campaign to the next level.

Continue reading “Successful Marketing Using Video and Email”

Comments: 10

Not in the Address Book? Here’s Why You Should Be

by Justin Premick on May 15th, 2007

Quick post today about why getting your subscribers to add you to their address book is not just a good idea, but absolutely essential.

So I was doing some testing with a few webmail addresses of mine. And I sent a message to my AOL testing address.

When I got the message in my inbox and opened it, this is what I saw:

Continue reading “Not in the Address Book? Here’s Why You Should Be”

Comments: 13

Hidden List-Building Opportunities?

by Justin Premick on May 10th, 2007

Seeking Out New Subscribers... If you’re reading this blog, you probably already collect email subscribers (if you don’t, then start!).

But are we taking every advantage to collect addresses that we can use to follow up with people - building opportunities later?

MarketingSherpa just dropped off a report in my inbox that suggests people are willing to provide an email address in more situations than most people think.

And you might be surprised by what details people are and aren’t willing to give.

Continue reading “Hidden List-Building Opportunities?”

Comments: 19

Tags: list building

System Maintenance Thursday Early AM

by Tom Kulzer (AWeber CEO) on May 9th, 2007

The final stages of an extensive network facilities upgrade are to be completed Thursday. Over the past month our technical team has been migrating our servers from 2 locked cabinets into a private cage with 6 cabinets. This will allow for continued scaling to keep up with the millions of daily website hits and the introduction of several powerful new features and services.

Schedule: