Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Archive for April, 2007

Restaurant Marketing Tips: Beyond Coupons

by Marc Kline on April 26th, 2007

Restaurant Table How can email help restaurants best capitalize on a dining market while the local fast food joint pump out millions of burgers faster and cheaper?

As the first of a series, in this article I’ll offer advice on how quality oriented restaurants can use email marketing to increase their profits through cultivating a base of regular customers, something that could benefit a business of any type.

Continue reading “Restaurant Marketing Tips: Beyond Coupons”

Comments: 17

Feature Tweaks Aid Account Management.

by Tom Kulzer (AWeber CEO) on April 24th, 2007

Numerous new features and slight feature tweaks have been released earlier this morning. These items will save you time while creating new messages and help improve new subscriber quality and list management.

Continue reading “Feature Tweaks Aid Account Management.”

Comments: 25

Can You Convert More Ad-Driven Traffic This Way?

by Justin Premick on April 24th, 2007

Looking at email marketing campaigns and websites as often as I do, I’m used to seeing a lot of similarities among online marketing tactics.

For example, you space your messages out differently than other users, but you’re still using autoresponders. Or, you send an HTML message while the next guy just sends a plain text one with a link to an online message.

But every once in a while someone does something really different, that diverges significantly from what most of us do.

I recently rediscovered an advertising tactic being used to dramatically increase opt-ins and sales, one that goes back to the beginnings of AWeber and what we started out doing… I felt compelled to share it with you.

Continue reading “Can You Convert More Ad-Driven Traffic This Way?”

Comments: 17

Two Places to Find Graphics for Messages

by Marc Kline on April 19th, 2007

Images provide a great opportunity to break up the text in your message and add a powerful visual component to your copy. In our Intermediate Webinar, Justin and I cover how to insert an image into an HTML message.

It’s easy to do, but where do you get your images from? You can’t just snip them out of a magazine or pull them off of someone’s website, and drawing up your own requires quite a bit of work without a graphic design background.

Read on to explore two ideas on where to get the images for your messages.

Continue reading “Two Places to Find Graphics for Messages”

Comments: 8

How To Grow A Tourism Business With Email

by Justin Premick on April 17th, 2007

I love travel. Pretty much everything about it… hitting the road (or air), visiting new places, seeing and meeting people who I may have little to nothing in common with, trying out new food…

And I’m not alone. International tourism alone accounts for nearly 30% of worldwide exports, and its share continues to grow¹. People like to get out and “see the world” (just think about how many times you’ve heard that phrase).

In such a lively market, it seems that opportunity must abound. Of course, like any opportunity, not everyone takes advantage of it.

Gerry Kerkhof did. And he’s using email marketing to grow his tourism business - helping people discover one of the world’s most popular tourism destinations, Spain.

Continue reading “How To Grow A Tourism Business With Email”

Comments: 13

Online Credit Card Updating

by Justin Premick on April 16th, 2007

Psst… we made a subtle but much-requested update to your account’s Billing area recently.

Remember how you used to have to call us up, or send in an authorization form, to change your credit card?

No longer!

Now, you can securely update your credit card in seconds, directly in your account.

Just go to your Billing Page, click the Add Credit Card button at the end, and enter your card details in the form that appears.

You can still call us if you want, of course - but this should make things a bit quicker for you.

AWeber Knowledge Base: How Do I Update My Credit Card?

Comments: 4

Five Content Ideas for Real Estate Emails

by Justin Premick on April 12th, 2007

Tuesday’s post about Real Estate email marketing talked about what’s wrong with a lot of campaigns.

I don’t mean to pick on agents - there are a lot of fields that don’t email market as well as they could/should - but they’re at the front of my mind. See, I’ve been poking around in the local real estate market myself and I just wasn’t getting what I wanted and hoped for as a subscriber.

So I wanted to offer some alternatives for you agents out there (maybe the rest of you can get an idea or two out of this, too).

Continue reading “Five Content Ideas for Real Estate Emails”

Comments: 18

Real Estate Email Tips, Pt. 1 - Don’t Do This!

by Justin Premick on April 10th, 2007

In the highly competitive Real Estate market, agents bend over backward to earn business and close sales, and to differentiate themselves from the rest. They’re some of the most aggressive and industrious salespeople out there.

A lot of them are adding permission-based email to their marketing mix (which naturally we think is great :)), but they aren’t sure how to use it to build their business. Maybe this is the situation you find yourself in.

While they recognize the need to build and follow up with a list of subscribers, agents can easily fall into the trap of taking the “easy way out” when it comes to how they implement email marketing. Namely, they use email solely to send out listings and solicitations for business.

That approach is probably better than nothing, but it’s not going to knock anyone’s socks off.

Let’s take a look at why not.

Continue reading “Real Estate Email Tips, Pt. 1 - Don’t Do This!”

Comments: 25

Case Study: Increase Ad Clicks With Email

by Marc Kline on April 5th, 2007

Recently, we posted the first in our series of AWeber customer case studies. These articles give us a great opportunity to show real-life examples of how customers use our service to better their communications.

In addition to providing real-life examples, we make suggestions on improvements to enhance results that should drive constructive thought about any campaign.

We continue this series with Ryan Stewart and his PharmBoard.com website.

Continue reading “Case Study: Increase Ad Clicks With Email”

Comments: 7