Archive for January, 2007
Why Don’t People Just Unsubscribe?
Justin Premick - January 30th, 2007It’s easy to forget, working strictly with opt-in email publishers, that there are a lot of people out there who don’t abide by the same standards and ethics that we do here at AWeber.
I recently came across an article in the New York Times that discussed ways to “take control” of the flow of marketing materials coming to you in different forms.
What struck me was their advice regarding email:
Posted in : Email Marketing | 31 Comments »How to Tie a Download to Your Opt-In Form
Justin Premick - January 25th, 2007One of the questions we get a lot is about how to offer a bonus or download to people who sign up to a list.
Here’s an example from a recent support ticket:
| “I have your opt-in on my page, but how do I offer a download e.g. a PDF, and then only make it available AFTER they give me their 1st name & email address in the opt-in form?” |
So what’s the best way to do this?
Posted in : Email Marketing | 24 Comments »Do You Take Full Advantage of HTML Images?
Justin Premick - January 23rd, 2007Like many publishers, you may be using images to enhance the effectiveness of your HTML messages.
As we’ve discussed before, one of the drawbacks to using HTML images is that many email clients block images. Of course, there are things that you can do to address image blocking issues.
Today, I want to bring your attention to a little trick with HTML images that can help you to get your message across even when images are blocked.
Posted in : Email Template Design | 10 Comments »Even The Big Guys Make Mistakes
Justin Premick - January 18th, 2007
We’ve all done it.
We spend an hour (or longer) carefully crafting an email, reading over copy countless times, and we press “Send.” The message goes out.
And then we see it. A blank subject line. Or maybe the wrong image inserted into the message body. Or the wrong date. Or we sent the message to the wrong subscribers.
And then we start to panic.
Posted in : Email Template Design | 15 Comments »Get Answers Even Faster: Our New Knowledge Base
Justin Premick - January 15th, 2007We put a lot into making AWeber as easy-to-use as possible. A big part of that is backing up our service with great customer support.
Our Customer Support Team does an outstanding job of answering your questions promptly and courteously, and we get more compliments on them than I could ever count.
However, sometimes you just want to find the answer for yourself.
Posted in : New Features | 4 Comments »Alternate 1ShoppingCart Integration
Justin Premick - January 12th, 2007Many AWeber customers use their accounts in conjunction with 1ShoppingCart by placing an opt-in form on the page that buyers are taken to after a successful purchase. This process is detailed in an earlier 1ShoppingCart integration article.
However, as some users have pointed out, it is also possible to use an email parser to collect your 1ShoppingCart buyers in a customer list.
Posted in : Articles & Tips | 6 Comments »Want A Free Email Marketing Review?
Justin Premick - January 11th, 2007Last week, we published a case study of how Pam Turner used her AWeber autoresponders and broadcasts to increase website traffic and sales.
This was a new type of post for us, so we asked point-blank if you wanted more like it.
Well, your feedback has been all positive, and we want to run with this.
Posted in : Case Studies | 10 Comments »List Size Vs. List Quality
Justin Premick - January 9th, 2007When people first start a new email list, they tend to measure their success in terms of how many subscribers they have.
Having subscribers on your list is important, to be sure, but it’s not the only, or even the best, measure of a successful opt-in email campaign.
Why is it, then, that so many publishers fear doing anything that might result in a reduction in the overall number of subscribers on their lists?
Posted in : Articles & Tips | 12 Comments »Case Study: 300% Increase In Website Traffic
Justin Premick - January 4th, 2007Dieting is a multi-billion-dollar industry, with many large and small players competing for the attention of would-be customers.
In such a highly competitive area, how do small business owners survive, let alone thrive?
Posted in : Case Studies | 72 Comments »Top 10 Email Domains of 2006
Tom Kulzer (AWeber CEO) - January 2nd, 2007
During 2006 the top 10 email domains have grown from representing 61.25% of email web form requests in January to 65% in December.
This growth indicates, now more than ever, it’s important to test your email newsletters for both how they look at top domains as well as overall email deliverability. Having issues with just a single top domain can significantly impact campaign results.
Posted in : Email Deliverability | 15 Comments »
