Archive for November, 2006
Guide to Personal Email Filters
Justin Premick - November 30th, 2006Most email clients have a way for users to “whitelist” a sender so that messages from that sender aren’t filtered to the junk folder.
We want your subscribers to see your messages in their inboxes. So, I investigated major email programs to find out what subscribers should do, step by step, to ensure they see your messages. (more…)
Posted in : Email Deliverability | 2 Comments »Optimizing Email for Mobile Devices
Justin Premick - November 28th, 2006Many people think of email as something they check in their office or at their home computer.
The fact is, email isn’t just for the computer anymore: at least some of your subscribers are reading it from their mobile phones. Does that change how you should be writing your messages?
Posted in : Email Deliverability | 7 Comments »Thanksgiving Holiday Support Hours
Justin Premick - November 21st, 2006AWeber’s support offices will be closed for the Thanksgiving holiday on:
- Thursday, November 23rd
- Friday, November 24th
As always, we will be monitoring the system and the support inbox to address any critical issues.
Our support team will be available to answer your questions on the following Saturday, November 25th, just like we are every Saturday!
Posted in : Uncategorized | No Comments »Can Viral Videos Grow Your List?
Justin Premick - November 21st, 2006Viral videos are watched by millions of people. While many are created purely for fun, interest in their use as a marketing tool is alive and growing.
The question is, can viral videos work for marketers? And if so, how well do they perform compared to other list building tactics? (more…)
Posted in : Case Studies | 22 Comments »Analyzing Campaign Statistics
Justin Premick - November 17th, 2006At AWeber we compile subscriber and message statistics into 19 reports that customers can view and download in their accounts.
Sometimes customers overlook the reports because they’re not sure how to use them to improve their campaigns.
Let’s take a look at an example of a report - in this case, the “Follow Up Status - Unsubscribed” one - and what we can glean from it.
Posted in : Case Studies | 1 Comment »How To Enhance Your Blog
Marc Kline - November 14th, 2006Why should you publish a blog?
Blogs are a great, easy way to publish information in a timely manner. As a result, their popularity has skyrocketed.
However, to make blogs a really useful tool, you have to get people to come back and read regularly. (more…)
Posted in : Email Marketing | 18 Comments »What is Spam?
Justin Premick - November 10th, 2006We see and hear the word so often that you would think everybody knows and agrees what it is.
But is that really the case?
ISPs and email service providers commonly define spam as Unsolicited Bulk Email (UBE).
If you asked “what is spam?” to random people on the street, how often do you think you’d get that definition?
As more people use any word, they’re going to find new contexts to use it in. The word “spam” is no different. (more…)
Posted in : Email Deliverability | 14 Comments »Split Testing: Interpreting An Example
Justin Premick - November 8th, 2006I brought up the topic of split testing a while back. However, I didn’t have a sample split test to refer you to at the time.
So, I went back and found an example. Let’s take a look at a split test, what was varied, and what we might infer from our results. (more…)
Posted in : Case Studies | 8 Comments »Unsubscribes Are Good For You
Justin Premick - November 6th, 2006I can see your eyes rolling now.
It’s true, though…while you don’t like to see a subscriber leave your list, any information you can get about why he or she unsubscribed is well worth the subscriber lost.
Posted in : Email Marketing | 28 Comments »
