Archive for October, 2006
Build Subscription Paths With Automation
Justin Premick - October 30th, 2006Many customers qualify their subscribers over time so that they can better target their mailings.
This often involves sending out messages from a “main” or “general” list that all subscribers add to. Subscribers express interest in more specific information and the customer has them sign up to another, more targeted list. Alternately, subscribers purchase a product and request product-related information.
As you create your own subscription path, you can ensure that your customers or other targeted lists do not receive the “general” list’s messages by using a Lead Automation Rule.
Posted in : Articles & Tips, Email Marketing | 7 Comments »Basics of Starting an Email Campaign
Marc Kline - October 25th, 2006I thought it would be helpful to many of our new customers to publish a brief article on the very basics of starting an e-mail campaign. My hopes are that this item will be of use to anyone who feels unnecessarily overwhelmed by the project they’re working when it comes to setting up their e-mail service. (more…)
Posted in : Email Marketing | 5 Comments »Convert Shopping Cart Abandons
Justin Premick - October 20th, 2006I’ve read a lot of posts lately about converting potential buyers who are on your site, put items into their shopping cart, and then before checking out, leave your site.
People are close to purchasing your product, but for some reason are changing their minds at the last minute and abandoning their carts.
The Temptation: email your shopping cart abandons. After all, they put their email addresses in the first part of the order form…they just didn’t submit the order yet.
The Problem: buying something and requesting information are two totally separate actions. And these people aren’t doing either.
So what do you do? (more…)
Posted in : Email Marketing | 12 Comments »Weekend Support Hours - Coming Nov 4th.
Tom Kulzer (AWeber CEO) - October 12th, 2006Beginning Saturday November 4th, 2006 we will be extending support to Saturdays 9-5 ET in addition to our already standard 7-7 ET Mon-Fri support.
With continued growth, comes continued improvement in services. About 4 months ago we extended support hours from 9-5 ET to 7-7 ET Mon-Fri with great fan fare from customers like yourself. Now we’ll be here on the weekend to help you when you might be working overtime or from home during non traditional business hours.
Posted in : New Features | 35 Comments »Paypal Conversion Testing Results
Tom Kulzer (AWeber CEO) - October 10th, 2006Recently reading one of my favorite marketing newsletters TalkBiz News written by Paul Myers I came across an amazing 100% increase in sales with one simple change in wording for an email campaign.
As many small businesses using AWeber also use Paypal to accept payments I thought this result and how it was achieved would be immensely helpful.
Posted in : Case Studies | 33 Comments »Building Your List With Permission-Based Referrals
Justin Premick - October 3rd, 2006“There’s a great, wide open Internet out there, continuously accessed by millions of people, and in all likelihood, at least some of them are interested in what I’m offering. Surely there must be a way to reach them, but how?”
If you’ve said or thought that, you’re hardly alone. One of the biggest challenges for many online businesses, particularly new ones, is building a list of opt-in subscribers.
The good news is, it can be done. However, building a large list of quality subscribers takes time, and some people that we speak to don’t feel they have time. They want — need — a big list, and now.
Posted in : Email Marketing | 23 Comments »
