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Archive for March, 2004

Verified Opt-in Reduces Unsubscribes & Complaints.

by Tom Kulzer (AWeber CEO) on March 31st, 2004

Results of a study conducted by AWeber identified that a verified opt-in AOL subscriber is significantly less likely to unsubscribe in the first 60 days of publication than a single opt-in subscriber.

Statistics were run on a random sampling of approximately 200 AWeber client opt-in email lists of AOL subscribers added in the past 60 days having received a similar volume of emails over that 60 day period. Each subscriber visited a client website and typed in their name and email address requesting to be added to their sales follow up process or newsletter. Since we also record and receive statistics from AOL’s “this is spam” button we included the percentage of those subscribers who also complained the messages they opted into were spam.

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