Feature Article -- 5 Marketing Mantras for Entrepreneurs
Teleclasses, Programs and Events -- Social Media Made Simple F*REE preview call
Greetings !
I am finally back in the swing of things after 5 days in Las Vegas for Ali Brown's Shine Event. It was my first time in Vegas and the hotel we stayed in, the Venetian, was gorgeous. The event itself was inspiring, and the best part about it was all the wonderful people I got to meet and network with. To the left is a picture of me with the inspiring Alexis Martin Neely--lawyer, master business strategist and founder and CEO of The Family
Wealth Planning Institute. She often guests on Good Morning America, CNN, CNBC and more and is an incredibly smart and sweet lady! I'm really glad I decided to attend.
Shine Marketing Mantras
One of the focus points of the Shine Event on Day 2 was marketing--one of my favorite topics. :-) Ali shared with us her 5 "Marketing Mantras," and I thought they were such good choices that I wanted to share them here with you. Enjoy the article and have a great weekend! I'm off to NYC to have some girl time with my mom, aunt and cousins--(and of course fit in a Broadway show and the Rockettes.) ;-)
Success to You,
Christine Gallagher, MLS, MSIS
The Online and Social Media Marketing Success Coach
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F*REE One-Time Teleclass
Are you leveraging the power of social media in your business yet?
If you aren't yet maximizing your social media presence, you won't want to miss my next F*REE, one-time teleseminar with my friend and colleague Amy Miyamoto...
Social Media Made Simple: How to Explode Your Business Using Facebook and Twitter
Many dedicated business owners love what they do, but struggle when it
comes to gaining new clients and creating a powerful network of
potential strategic alliance partners. The key to overcoming this is
to use social media in a simple yet powerful way to magnetically draw the ideal clients and alliance partners to you.
On this call we'll dispel the common myths about using social media and
set you up to attract way more clients without compromising your values
or who you are.
WHEN: Wednesday, November 18th, 2009 10am Pacific/1pm Eastern
TO REGISTER: http://communicatevalue.com/smmspreview/
December 5th, 2009: Speaker, Social Media Simplified, Intro to Internet Marketing Live Event, Mt. Laurel, NJ
I recently returned home from Ali Brown's 3-day Shine Event in Las Vegas. Shine was a seminar all about entrepreneurship, marketing and personal discovery. The second day of the event was devoted to one of my favorite topics--marketing.
Ali gave us her top marketing "mantras" in her business, and I thought they were so spot on that I wanted to share them here:
1) The marketing is more important than the mastery. I first heard this from Ali a few years ago, and I recently wrote an article about this very topic. It doesn't mean that what you do in your business isn't important, it just means that mastering marketing is as important mastering your craft. You can be great at what it is you do--but if you are not marketing consistently, your skills and abilities won't be enough to keep your business afloat.
2) Always be marketing. Marketing your business is necessary all the time--not just when the economy is bad or your revenues are down. Unfortunately, many business owners are learning this lesson now in the recession. Their bottom line is suffering because in the past, they never thought they "needed" to market.
3) Emphasize benefits over features. When you market your products or services, think of benefits as answering the customer's question of "what's in it for me?"
4) Be original, but clear. Adding your own unique flair to your marketing can help you stand out, but make sure the message of what it is you can do for people doesn't get lost in your quest to be memorable or different.
5) Work your best methods. There are numerous ways to market a business, both online and off: advertising, books, blogs, direct mail, giveaways, live events, press releases...and on and on. You don't have to pick just one method, nor do you need to be doing a little of everything. As it was described at the event, "marketing is a buffet." Choose a handful that work for you and work them continually.
So, what does marketing come down to? Marketing is really just relationship building and communication. Your job as a business owner is to use that communication to accomplish 4 main things:
1. Attract leads
2. Collect leads
3. Follow up
4. Close the sale
Sometimes business owners make marketing more complicated than it needs to be. Follow these five mantras and you'll go a long way toward simplifying the path to closing that all-important sale.
Want to use this article on your website or your own e-zine? You can, as long as you include the following:
Christine Gallagher, The Online Marketing and Social Media Success Coach, is founder of Communicate Value, where she is dedicated to teaching small business owners and professionals how to conquer the overwhelming aspects of online and social media marketing to increase business and maximize profits. To get your F.R.E.E. 5-Part E-Course and receive her weekly marketing & success articles on leveraging technology, building relationships and boosting your profits, visit http://communicatevalue.com.
Twitter Power Strategies
Did you miss the Twitter webinar I held with Lara Galloway? No worries, I've got you covered!
Click here to access the downloadable MP3, PowerPoint slides AND checklist of tools we included!
Just some of what the attendees learned:
*The three things you MUST have in your profile if you want to bring in more warm leads with Twitter
*The top two sites we use to find lots of targeted new people to follow
*The four best ways to generate valuable content to help you stand out and attract more followers
*The exact strategies we apply over and over to get maximum results in minimum time
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Christine Gallagher, MLS, MSIS is an Online and Social Media Marketing Consultant, Trainer and Coach.
She believes it's easier and more crucial than ever for solopreneurs and small business owners to communicate and converse with their potential clients and customers. People don't want to be "sold to" anymore with pushy, in-your-face tactics. Today's most effective marketing is about building relationships, really listening to what people want and communicating the value of what you have to offer.
Her mission is to teach others how to gain more time, money and freedom by leveraging the power of the Internet. Her number one goal is to remove the fears that surround marketing, a topic many people dislike or don't understand, with simple strategies.
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I am finally back in the swing of things after 5 days in Las Vegas for Ali Brown's Shine Event. It was my first time in Vegas and the hotel we stayed in, the Venetian, was gorgeous. The event itself was inspiring, and the best part about it was all the wonderful people I got to meet and network with. To the left is a picture of me with the inspiring Alexis Martin Neely--lawyer, master business strategist and founder and CEO of The Family
Wealth Planning Institute. She often guests on Good Morning America, CNN, CNBC and more and is an incredibly smart and sweet lady! I'm really glad I decided to attend.
I recently returned home from Ali Brown's 3-day Shine Event in Las Vegas. Shine was a seminar all about entrepreneurship, marketing and personal discovery. The second day of the event was devoted to one of my favorite topics--marketing.
Christine Gallagher, MLS, MSIS is an Online and Social Media Marketing Consultant, Trainer and Coach.