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That's me with one of my favorite people ever, award-winning fantasy author Delia Sherman. Delia is the author of Changeling, a wonderful young adult book about fairies living in old-school New York City. (Think Damon Runyon, Guys And Dolls - that kind of New York.) I caught up with Delia and her partner Ellen Kushner (who is also a stellar fantasy writer) at the Rubin Museum here in New York this weekend.

 

 

Over the weekend, I finally took the first step on something I've wanted to do for a while now: video!

 

Now you may have seen the videos of me on the MarketingGoddess.com home page and the Abundant Business System page . Those were done by a pro. Here I'm talking about regular video tips filmed in my home office or wherever, by yours truly. Cue the terror!

 

But I had to get over it because the subject of my very first video tip is something I feel very passionate about:

 

 

I also shared in the video that I only have 4 of my popular VIP mentoring days left for all of 2009. My VIP clients have been experiencing phenomenal results, enrolling clients right away (think as little as a week). And here's the really cool part - they've been charging higher fees than ever for their new programs... and easily getting it. (Be sure to read Carey Peters' story below for an example.)

 

If you've been falling into the perfectionism trap, or telling yourself you're "not ready" to launch that program that can change everything for you in your business, I'd love to help you quickly move past that resistance. To apply for one of these coveted last spots, simply go here to download the application and return it to me by December 1.

 

To sweeten the deal even more, I've created a special bonus mentoring session on your mo-ney mindset for the first 2 people who return their application and are accepted into the program. I've added this bonus because breaking through my own "money stuck points" is THE most important thing I did to create a six-figure inc0me in just under 10 months in my business.

 

I can tell you that mo-ney flows when you are decisive and take action. So download your application now and get it back to me ASAP, ok?

 

In this week's article, I share some tips with you on how I get over "the perfectionist trap" with my marketing so that you can do the same. Enjoy! And, as always...

 

Bright blessings and massive success,

 

 

 

PS: One thing I definitely need to let you know, ... once these "final 4" VIP slots are gone, the investment for this valuable program is going up, up, up. And because they're my last for 2009, I will only be reviewing applications for a very short time. (Don't worry - you can wait until after the holidays and schedule your day in January if that works better for you.) Get your application here.

 

http://profile.to/elizabethgenco

 

"Elizabeth, I can't thank you enough for the VIP mentoring day we spent together. I can't tell you how wonderful it was to enjoy an entire day focused on me and growing my business. And I have to share some early results with you!

 

Right after our day, I offered my new program to a potential client and she accepted. That's a new client in less than a week, at the highest fee I've ever charged. And when I stated my new fee, she didn't even blink!

 

Then a few days later, I enrolled yet another client at that new fee. So you could say that I made my investment back nearly instantly, then doubled it. Wow!

 

My new clients are thrilled, and the program we designed will take me a fraction of time to deliver. And what's really cool is... when I enrolled those 2 clients, I hadn't even started my "official" launch of this program. I know I'm going to fill the other spots easily.

 

I'm really excited because I can easily make a great monthly income offering just THIS program if I wanted to. Talk about peace of mind! Thank you so much again.

 

Carey Peters,
CoachToolsToGo.com
Los Angeles, CA"

 

My friend and colleague Helen Graves of CrackerJack Online Marketing has a saying that I just love. "Imperfect action beats perfect inaction every time."

 

I love it because the idea of "perfect inaction" totally cracks me up. I mean, really - when you really think about it, "perfect inaction" is pretty ridiculous, no? And also because it speaks to a challenge that just about all of us spirited, heart-centered entrepreneurs have struggled with: waiting until something is perfect before taking action. (Also known as "the perfectionist trap".)

 

Helen also calls it the "just one more" cycle. Just one more tweak to the website, just one more training, just one more revision, just one more whatever until... your program, your product, or your marketing is finally ready "for prime time" and you can get out there and get results.

 

Here's the thing about the perfectionist trap and the "just one more" cycle. Not only is there always "one more," the reality is you'll discover the tweaks that actually matter only AFTER you bring "your baby" into the world.

 

More importantly, when you're stuck in the perfectionist trap, you're not helping clients. You're not changing lives. You're not having an impact. You're not living your dream. (That's a pretty high price to pay, no?)

 

Bottom line: When you're a marketing perfectionist, your clients are missing out... and so are you. Here are some simple tips that make taking purposeful, impactful, and yes, imperfect action a snap...

 

1. Focus on one thing at a time. You may have heard about what I like to call "the power of one" or "the rule of one" in marketing. Just as you will get much better results when you make only ONE offer at a time (because a confused mind always says no), you'll fly by the stumbling blocks in your marketing tasks when you focus and just get 'er done.

 

2. Break it down. Find yourself in a project that's even mildly big, let's say, and what's the first thing that happens? Well, if you're like most entrepreneurs (me included), you get overwhelmed. Perfection follows overwhelm, just as sure as night follows day. And then you're stuck. Yuck! Instead, break it down into small chunks and focus on the chunks. Success creates momentum and leads to more success, so be sure to celebrate each one!

 

3. Realize that nobody is looking at this thing as closely as you are. When I was a little girl, I used to live in mortal fear of being publicly scolded or called out - like if I was talking too loudly in class, say. I have a voice that carries, and often adults would tell me that I was "too loud." I would be so embarrassed, so humiliated! And then I realized that the kids in my class were waaay too busy passing notes and snapping rubber bands at each other to even notice the teacher "yelled" at me.

 

The truth is, nobody looks as closely at your stuff as you do. Yes, your clients take note... but 9 times out of 10, the those little niggling things YOU notice are not the ones THEY notice. Which leads me to the next point...

 

4. Choose to view your project as an opportunity to get valuable feedback from the people who matter most. If there's one thing that never, ever ceases to amaze me, it's that the feedback I get from my clients is rarely what I expect. You will learn so much from "getting it out there" that you ever will from hanging out in your own head, churning over how to make something perfect.

 

Instead of sweating the details, choose to focus on how cool it's going to be when you get real feedback from real clients... which you can then use to make the next go-round even more life-changing for them.

 

5. Get in touch with your why. Remember, you're not in business just for the heck of it - there's a reason why it's so important to you. For many of us soul-centered business owners, it's about living our purpose: making a difference for our clients and the world while creating a lifestyle that truly supports us. Every project you complete pulls you forward, no matter how it turns out! Your "why" is so much bigger... and so much more important... than any tiny imperfection.

 

© 2009 Elizabeth Genco Purvis. All Rights Reserved.

Want to use this article on your website, blog or in your own ezine? No problem! But here's what you MUST include:

Elizabeth Genco Purvis, "The Marketing Goddess" teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values. Visit MarketingGoddess.com to claim your copy of "Grow Your Business With Spirit And Soul," a 7-part audio workshop with everything you need to begin attracting more clients right away.

With Thanksgiving upon us, I've been reflecting on this past year in a big way. (You know, aside from just marveling at the fact that it's Thanksgiving already.)

 

I know you've heard it before, and 'tis the season and all. But I truly believe that gratitude really is the key to living a purposeful life, and getting what you want out of it.

 

I'll admit that when I first started really paying attention to gratitude (instead of just paying it lip service), it wasn't easy. Which seems silly. I mean, of course, gratitude should be easy, right? For example, I have a roof over my head. I've never been hungry. My apartment has central heating. Hello!

 

(You know what I've been really grateful for lately? Soap. Soap is, like, the best thing EVER. Especially the organic handmade soaps from my fave local peeps... ever had chocolate soap? All my Platinum clients are getting chocolate soap in their goody bags from here on out. I'm tellin' ya...!)

 

I think the tough part for me was this: giving thanks for the things in my life meant giving thanks to myself. Being nice to myself has never been easy. Being grateful for the good things means acknowledging my substantial role in creating those good things... something my "squishy mind" resists. (Can you relate?)

 

But something miraculous happened when I started to really and truly give thanks every day. I started to feel sooooo much better. Feeling good is truly priceless.

 

No, I didn't manifest a zillion dollars in five minutes. But slowly yet surely, those good feelings started to attract more good things to me. And when I took the time to actually receive and accept them energetically - instead of blowing them off - more started coming.

 

You'll find the gratitude practice that works best for you. Here's what works really well for me: giving thanks every morning before I get out of bed. Positive thought first thing in the morning is one of our most powerful tools for creating our day. (And heck, it's cozy under all those covers!)

 

My coach's request to you - perhaps my challenge to you, depending on where you are - is this. If you don't have a gratitude practice of some kind, start today. Then, don't wait 'til next year's Thanksgiving to give thanks again. Give thanks every day.

 

Yes, gratitude is a practice - dare I say a discipline - before it becomes a habit. Keep it going, every day. Bright blessings & massive success to you....

>> November 23-December 3 Thanksgiving in Portland OR with Leland and family.

>> December 1 Guest expert on Stacey Hylan's Business Optimizer coaching call

>> December 11-12 TBD Change Agent Academy group coaching retreat with Platinum coach Maria Gamb

>> February 2010 Returning to Kendall SummerHawk's Money, Marketing And Soul^(TM) Certification training program